On a cab ride from LAX to my home in LA last Sunday I couldn't believe how loud the radio was. But after all, it was radio and as an ex-program director I was fascinated with why this driver who spoke minimal English was blasting KBIG. Heard Usher then a segue to Madonna singing "Borderline". Like an ex-Marine there is no such thing as an ex-program director so I could always second-guess the programming. But that wasn't what lit my fire. Working with Gen Y students as I do at USC I couldn't believe the jock -- a typical "puker" -- was selling "fewer commercials" to his listeners. Who is radio kidding? Go back to school. Any&hellip
Recent Posts
- How Creditors Pick Beasley Clean
- SiriusXM, iHeart Merger Talks Explained
- Cumulus’s New Ownership Alarm
- The Private Sale That Cratered Beasley
- The Station Liquidation Crisis
- Who Gets Beasley?
- The Disappearing Brand Manager
- iHeart’s Overlooked Profit Engine
- The CDs Weird Resurrection
- iHeart CEO Paid for Layoffs