On a cab ride from LAX to my home in LA last Sunday I couldn't believe how loud the radio was. But after all, it was radio and as an ex-program director I was fascinated with why this driver who spoke minimal English was blasting KBIG. Heard Usher then a segue to Madonna singing "Borderline". Like an ex-Marine there is no such thing as an ex-program director so I could always second-guess the programming. But that wasn't what lit my fire. Working with Gen Y students as I do at USC I couldn't believe the jock -- a typical "puker" -- was selling "fewer commercials" to his listeners. Who is radio kidding? Go back to school. Any&hellip
Recent Posts
- Animosity Toward Radio CEOs Growing
- What’s Causing the Latest Radio Listening Declines
- Linear Media That Will Come Back
- A Nielsen and Eastlan Rate Battle
- Why iHeart is Panicking
- Consequences of Nielsen’s 3 Minute Quarter Hour
- The Danger of Comcast’s Cable Spinoffs
- The Hurry-Up Gutting of Cumulus
- The First AI Radio Station
- Beware This Cumulus “Efficiency” Doesn’t Spread