Everybody wants to take a piece of Jerry Lee, the 70-year old FM radio pioneer who manages radio like he's 25.
The mighty Clear Channel (when they were really mighty) tried to position WSNI, Philadelphia to go after Lee's WBEB (B-101), the longtime market leader (with KYW) and revenue machine.
After a few years of giving it all that they had, Clear Channel changed formats.
The latest attack is from Greater Media which is taking its 97.5 frequency to create a younger version of Lee's soft rock station called "Now 97.5". It wasn't much of a risk because the station had been bombing with the Smooth Jazz franchise that&hellip
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