Programmatic Radio Buying

Who Will Adopt Programmatic Buying?

What Will the Effect of Programmatic Buying be on the Average Radio Station?

What Is Wrong With Programmatic Buying?

Which Groups Will Hold Out?

When Will Automated Buying Be Required?

How Will Programmatic Buying Impact Quarterly Revenue Numbers?

How Much is Katz Going To Reduce Commissions When They Automate Buying?

Are Stations Going To Have To Also Pay Commissions To Jelli, Katz’ Partner?

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