Not That Format Hot Clock, This One

Read the full article now   

  • How to update the “hot clock” to reflect how audiences actually live and listen to radio today.
  • For example, there is one programming element that can be added at no cost whatsoever – yet no stations do this ratings booster (until now?).
  • Radio, take note: Striking stats on how the record business is successfully adapting to shorter radio listener attention spans and it goes virtually unnoticed.
  • Too many commercials are a turnoff and they’re not going to be reduced anytime soon, but there is a way to mitigate the tune-out factor.
  • Should AI be included in future format clocks – jump on it first, wait or say no way.
  • The secret Spotify users have for what they want from a radio station.

Forward to a friend here

Free samples of our work here.

Newstips

Click to read: iHeart’s Misleading AI GoalsCash-Strapped Audacy Paying Millions to Retain ExecsRadio’s Streaming MistakesRadio rethinking DigitalListeners Demands to Return to Radio  Competing Against Failed Radio GroupsThe New Station Owners …. Cumulus All in On Exiting RadioTurmoil Over Who Controls the Car RadioAudacy’s Copycat Bankruptcy

You may also like: How Audacy is Sportswashing InvestorsChaos at the Big 3 Radio MonopoliesSaga’s Pat Paxton HireWhat Post-Bankruptcy Audacy Might Look Like ... Local Advertisers Dumping RadioAudacy Preps for Bankruptcy by Increasing SpendingFord Won the AM Radio BattleAudacy Bankruptcy NegotiationsThe Surprise Audacy CEO After BankruptcyCrocodile Tears for AM Radio

Journalism is printing what someone else does not want printed.  Everything else is just public relations --  George Orwell