Inside Music MediaJerry Del Colliano

That is until founder Jon Lech Johansen is sued into oblivion by Apple. Johansen's new tool will make it possible for labels and other digital music copyright owners to sell iPod compatible music and consumers will not have to use Apple's iTunes store. It's like Apple's FairPlay DRM and it fools your iPod into playing the song. The repercussions are great for the record industry if Johansen's Doubletwist company survives the almost certain litigation. Labels can implement the variable pricing scheme that Apple CEO Stephen Jobs is stubbornly preventing. Of course labels should be careful what they wish for because Jobs may be saving&hellip