New Rules For Radio PDs

An ex-program director is like an ex-Marine.

There are no such things.

Like the Marine, once a PD always a PD. We have worked in the trenches. We performed well before consolidation and we know what is working about today's radio content.

I'm one. Many of my friends are one -- some still have jobs in radio. There is a reason why three people make or break the management of a radio station -- the general manager, sales manager and program director.

During the Dark Ages -- 1996-present AD (After Deregulation) managers holding these critical positions were lured, then forced, then threatened with taking on&hellip