New Media Needs Old Media

Do you want a utility -- say, a mobile telephone company -- creating the content that is on your future mobile device? Do you think they have what it takes to produce compelling content or should they just stick to efficient and economical delivery of content? With technology becoming the leading edge for everything Internet or mobile, one would think utilities are qualified to be the creative force that markets mobile media. Not so fast. They've failed miserably. The greatest provider of content on the face of this earth is still traditional media. They act like they forget this as they wade into the unfamiliar and uncharted turf of&hellip