The most viralist video on the Internet right now is a simple clip recorded by two Philly girls doing a parody of SNL's "Dick In A Box" digital short. The girls call their version "My Box In A Box". This whole thing may just sound like another YouTube "can you top this moment" but I think it is more than that -- it's a glimpse into the future of the music business.
One girl (Leah Kauffman) sings the song and her friend, Bunny, lip syncs the video -- and does a damn good job of it (Ashlee Simpson, take note). Then a&hellip
Recent Posts
- Connoisseur Undoing Alpha
- Radio’s Next Roll-Up
- No iHeart AI DJs, BUT …
- Townsquare Consolidation Without Buying Stations
- The Invisible Digital Ads
- iHeart’s Convenient Gen Z Research
- iHeart’s Foreign Ownership Hall Pass
- Radio’s Self-Inflicted Markdown
- Cumulus’ Death Spiral
- Inside iHeart’s Barter Machine