Media Gets It Wrong on Howard Stern

Ad Age wrote a piece September 24 titled "Howard Stern's Ad Rates On Sirius Slump to Low of $5,000". Their point -- apparently -- that Stern's live-read spots sell to advertisers for between $5,000-10,000. The gist of the article is that Stern can't get the reported $30,000 he used to get when he worked for CBS/Infinity on terrestrial radio. To add some needed perspective: Stern is Sirius Satellite Radio. It's paying him $500 million plus stock incentives for selling Sirius to the public. So far it has worked. Sirius is closing the subscriber gap with rival XM.&hellip