Ad Age wrote a piece September 24 titled "Howard Stern's Ad Rates On Sirius Slump to Low of $5,000". Their point -- apparently -- that Stern's live-read spots sell to advertisers for between $5,000-10,000. The gist of the article is that Stern can't get the reported $30,000 he used to get when he worked for CBS/Infinity on terrestrial radio. To add some needed perspective: Stern is Sirius Satellite Radio. It's paying him $500 million plus stock incentives for selling Sirius to the public. So far it has worked. Sirius is closing the subscriber gap with rival XM.&hellip
Recent Posts
- The Erosion of Radio’s Digital
- The Unintended Consequences of the CBS Radio News Shutdown
- The Major Market Selloff
- Salem’s $31 Million “Inside Job”
- The Disconnected Dashboard
- Is Saga’s Turnaround Working?
- Beasley’s Hall Pass
- iHeart’s Q1 Growth Masks Profitability Decay
- Townsquare’s Deceiving Earnings Report
- Radio's New Global Capital Play


