Traditional media companies are falling all over themselves to do content deals with their new media rivals -- Internet and mobile companies. NBC Universal did a deal to allow AT&T to offer their owned stations a chance to be broadcast on AT&T phones -- welcome to some mighty lucrative markets. Google and Yahoo announce deals on an almost regular basis. And even without alliances, traditional media is rushing to find new ways to offer their content digitally. MTV is developing niche broadband channels. HBO is mulling putting their content on broadband. Newspapers ally themselves with Yahoo and hope that the lure of local content&hellip
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