Imus — Lessons Learned

Now that CBS has pulled the trigger and fired Don Imus, the story can fade out of the headlines and Anna Nicole Smith can return to its proper place in America's new flow.

It's over.

Now, the lessons:

First, about media companies and the "right thing":

Don't underestimate the power of spineless media and advertising executives who got caught in the controversy they helped to create. They're on your side one day and against you the next. I would have been more impressed if MSNBC was so outraged by Imus' remarks that they fired him on the spot. Same for CBS. Not days later when the heat was being turned up.&hellip