iHeart’s War On Salespeople Begins

CEO SpongeBob Bossy Pants just can’t deal with experienced salespeople who handle agency business that make six figures many times over in commission.

And he’s arrived on the scene to protect the greedy bastards that employ him from these freaks of nature.

Late last week, Pittman’s minions wiped out the sales careers for one-third of the sales force at their Houston cluster – one of its most lucrative.

When I say serial, I mean serial.

The sellers were lined up one by one – tapped on the shoulder and escorted to their career demise and fired by their sales manager.

For those not in the office at the time, they got fired over the phone. A nice touch.

Some with 29 years experience.

All had their personal belongings boxed as they were escorted to the door unable to say their goodbyes or leave with their dignity.

As repulsive and insensitive as this is, iHeart employees had better get used to it.

Pittman finally has the last piece in place that will allow him to start thinning out the sales department of a radio group that can’t even post positive revenue figures.

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  1. Why the Houston sales firings are just the beginning and how it spreads out next.
  2. Houston was a test for what Pittman has been planning next – what turns out to be this shortsighted way to reduce salespeople, benefits, expenses, commissions and still sell ads.
  3. What do media buyers think of losing their agency reps?
  4. A radio sales job is like sailing on the ill-fated Lusitania. Where is the best sales job in radio now? Let’s just put it out there because iHeart sellers are going to need it.
  5. Here’s how Pittman will thin iHeart’s sales force (in this order by job type).
  6. The future of iHeart commission cuts and bonus money explained.

The answers begin here.

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