Tuesday, May 31, 2016

iHeart Testing a Way to Get 100% of Local Ad Buys

INSIDE . . .

  1. Sales tactics so desperate that no other radio group would dare do them – details.
  2. Can you say Tom McConnell?
  3. What buyers have to give iHeart to get this payoff.
  4. Which types of category clients are being bribed to spend only with iHeart.
  5. Why competitors can’t match McConnell’s tactics.
  6. Early warning if iHeart is your competitor – you already know they fight for the entire spend, now prepare for this.

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