INSIDE . . .
- Why iHeart account execs should prepare now for Bob Pittman’s plan to shake-up sales.
- The sales strategy he plans to implement.
- When does it roll out.
- What the next iteration of Less is More looks like.
- How taking less money for spots will add up to more revenue – Pittman’s math.
- The prognosis for iHeart account executives once this shake-up is implemented.
- Why competitors in three major groups should be afraid – very afraid – of what’s about to go down at iHeart sales.
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