iHeart Prepares to Shake-Up Account Execs

INSIDE . . .

  • Why iHeart account execs should prepare now for Bob Pittman’s plan to shake-up sales.
  • The sales strategy he plans to implement.
  • When does it roll out.
  • What the next iteration of Less is More looks like.
  • How taking less money for spots will add up to more revenue – Pittman’s math.
  • The prognosis for iHeart account executives once this shake-up is implemented.
  • Why competitors in three major groups should be afraid – very afraid – of what’s about to go down at iHeart sales.

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