iHeart Just Did Something Very Right

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get …

  • A morning strategy so brilliant they didn’t even know how good it turned out to be.
  • Finally, a radio group that figured out how to get mornings right on less money.
  • This one move can produce a 1 share PPM increase in mornings in less than a year.
  • How much of a station’s total revenue should come from their morning show.
  • Who to fire if a morning show isn’t meeting this quota.

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