Inside Music MediaJerry Del Colliano

For the past two years, the ranks of American radio stations have been reduced by thousands and thousands of people.

Consolidators who found that they could not repay the loans they took out to buy their stations had no other way to cut costs. After all, the biggest expense at a radio station is talent.

Of course, the biggest asset at a radio station is also talent.

So, consolidators like Clear Channel, Cumulus and Citadel devastated their local operations, invented
cheap ways to import networked, syndicated or voice tracked programming and while they were at it -- committed one more act of&hellip