How Radio is Cooking the Books

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get …

  • The latest crooked tactic to make it appear their financials are up to expectations when they’re falling short – and it’s all legal, kind of.
  • How they come up with money at the end of each quarter even when they don’t have it.
  • How radio groups are creating “phantom billing” – billing that is not really there and it’s happening increasingly.
  • Sleazy consolidators’ dishonest solutions to declining spot revenue.
  • How groups like iHeart, Entercom and Clownsquare are pivoting from declining ad revenue to event marketing.
  • How they’re lying about digital revenue.
  • A list of 7 ways radio groups are cooking the books and it’s not pretty.

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