Radio Can’t Stop Hawking Fewer Commercials

On a cab ride from LAX to my home in LA last Sunday I couldn't believe how loud the radio was. But after all, it was radio and as an ex-program director I was fascinated with why this driver who spoke minimal English was blasting KBIG. Heard Usher then a segue to Madonna singing "Borderline". Like an ex-Marine there is no such thing as an ex-program director so I could always second-guess the programming. But that wasn't what lit my fire. Working with Gen Y students as I do at USC I couldn't believe the jock -- a typical "puker" -- was selling "fewer commercials" to his listeners. Who is radio kidding? Go back to school. Any&hellip

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Media Stirs The Violence

Fox News was having a discussion midday today about what could cause the violence in our society especially against children. There are two major contributing factors in my view. One is the willingness of the media to pander to the lack of civility in some human beings and their eagerness to drive society to the limit -- in sex scenes, language, acts of violence that are not needed dramatically to provide context and the dumbing down of news to pictures and outrageous stories. The music industry is also to blame because it doesn't just exercise its rights via hip-hop and rap lyrics but is the driving force in pushing language,&hellip

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Zune price: $249.99

Microsoft is ready to launch Zune, its competitor to iPod, in November. The price has been set. This competitor to iTunes will be in place for the holiday gift buying season and the biggest and most anticipated challenge to Apple will be under way. But Zune doesn't seem to have enough different features to make a serious dent in iPod's domiance of the mobile music device market. If being able to share songs for three days wirelessly with others is important then this device rules. If. There is even some speculation that once a&hellip

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YouTube Buyers: Mark Cuban Calling All “Morons”

Mark Cuban, the Internet billionaire and wacky Dallas Mavericks owner says anyone who would want to buy YouTube is a "moron". A moron Cuban is not. No one has better timing as he proved when he unloaded Broadcast.com right before the Internet bubble burst. Now Cuban warns that anyone who buys YouTube will be "sued into oblivion". And that the only reason it hasn't happened so far is that there is no real money to go after. Cuban makes an interesting point. YouTube&hellip

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Context-Linked TV Ads: No More Bathroom Breaks

The Wall Street Journal has a great piece (9/9/06) on a new trend in Japan where TV ads are becoming part of the show (subscribe to the online Journal, it's got one of the best media sections). A big agency and large TV network have teamed up for this latest way to trick viewers into postponing the potty, relieving them from the TiVo and other tools of avoidance viewers have developed. The ads and mixed with content. And according to the article (WSJ doesn't allow links). You can't not pay attention because valuable parts of the plot are revealed while products are being featured. As reporter Amy Chozick writes it, "...In one scene,&hellip

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