Context-Linked TV Ads: No More Bathroom Breaks

The Wall Street Journal has a great piece (9/9/06) on a new trend in Japan where TV ads are becoming part of the show (subscribe to the online Journal, it's got one of the best media sections). A big agency and large TV network have teamed up for this latest way to trick viewers into postponing the potty, relieving them from the TiVo and other tools of avoidance viewers have developed. The ads and mixed with content. And according to the article (WSJ doesn't allow links). You can't not pay attention because valuable parts of the plot are revealed while products are being featured. As reporter Amy Chozick writes it, "...In one scene,&hellip

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YouTube Buyers: Mark Cuban Calling All “Morons”

Mark Cuban, the Internet billionaire and wacky Dallas Mavericks owner says anyone who would want to buy YouTube is a "moron". A moron Cuban is not. No one has better timing as he proved when he unloaded Broadcast.com right before the Internet bubble burst. Now Cuban warns that anyone who buys YouTube will be "sued into oblivion". And that the only reason it hasn't happened so far is that there is no real money to go after. Cuban makes an interesting point. YouTube&hellip

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Zune price: $249.99

Microsoft is ready to launch Zune, its competitor to iPod, in November. The price has been set. This competitor to iTunes will be in place for the holiday gift buying season and the biggest and most anticipated challenge to Apple will be under way. But Zune doesn't seem to have enough different features to make a serious dent in iPod's domiance of the mobile music device market. If being able to share songs for three days wirelessly with others is important then this device rules. If. There is even some speculation that once a&hellip

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Media Gets It Wrong on Howard Stern

Ad Age wrote a piece September 24 titled "Howard Stern's Ad Rates On Sirius Slump to Low of $5,000". Their point -- apparently -- that Stern's live-read spots sell to advertisers for between $5,000-10,000. The gist of the article is that Stern can't get the reported $30,000 he used to get when he worked for CBS/Infinity on terrestrial radio. To add some needed perspective: Stern is Sirius Satellite Radio. It's paying him $500 million plus stock incentives for selling Sirius to the public. So far it has worked. Sirius is closing the subscriber gap with rival XM.&hellip

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YouTube Overpriced At $1.5 Billion

The New York Post is reporting the price tag for YouTube is around $1.5 billion. Several media giants including News Corp, the owner of MySpace are reported to be interested, but not at that inflated number. YouTube is arguably the hottest toy of Gen Y right now. Even with the short life span of Internet start up companies these days the growth of YouTube seems assured through the 2008 presidential elections. Catching politicians looking stupid in an on-demand format should keep the interest growing until the polls close. Beyond&hellip

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