The End of Cumulus SVP Jeff Brown

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  • Which Dickey leftover is next
  • A sampling of bruising employee comments as Brown exits
  • How he got the axe
  • And how do things change now that he is gone

A new subscription also unlocks these full articles …

            Alt-Wrong Talk Radio

            iHeart Bankruptcy

            How the Entercom/CBS Merger Benefits Cumulus

            iHeart's Engineering Changes

            The Entercom Spinoffs

            The 2 Groups Worse Off Than Cumulus

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4 weeks until my local radio conference. See the program here.

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Trending Issues for Local Radio

  • Competitors driving down rates...
  • Increasingly high advertiser turnover …
  • Difficulty attracting younger in-demo listeners especially Millennials …
  • Reinventing a more relevant morning show …
  • Turnoffs like too many commercials and repetitious music …
  • Declining TSL (down every year since the early 1990s) …
  • Too many commercials and too many shorter spots …
  • Shorter listener attention spans …
  • Disappointing digital revenue …
  • The urgent need for new formats …

My upcoming radio conference focuses on these major issues for local broadcasters who find themselves competing with even more consolidation.

Consolidation continues.

Entercom merges with CBS at the end of the year and you know soon Cumulus will likely have to find a merger partner to keep up with the other debt-ridden operators who must scale up to remain alive.

So this conference is for independent, local and regional broadcasters and your key people.

In our one-day together we will drill down into the following areas that will give you the best chance to succeed in a world of renewed consolidation.

What you will get at the Local Radio Conference

  1. Reducing High Advertiser Churn – The proven sales program MoreFM, Philadelphia uses to keep advertisers renewing at high rates and premium prices. Jerry Lee will share resources, techniques and advice for independent operators who want to virtually reduce advertiser turnover.
  2. Selling Against Competitors Who Cut Rates – The answer to too many bonus spots, perks to agencies, digital content add-ons and additional costly promotions. What to do about big radio remnant sales to agencies for pennies on the dollar that eat into local station selling and rates which is expected to be on the increase.
  3. Attracting Millennial Listeners – Morley Winograd, an author and expert on Millennials is preparing a special video presentation just for this conference on how radio must adapt to win this 86 million strong 18-34 money demo to radio. Also, what Gen Xers and Baby Boomers want from radio to listen longer.
  4. Rebuilding Radio Audiences – New approaches to hiring air talent, how to talk to listeners differently, music rotations, handling commercials, updating radio to be cool again in the minds of listeners.
  5. The Morning Show of the Future – The most requested morning show features that radio is not currently delivering. The prototype of the new “morning man”. The one way listeners will stay tuned for premium-priced commercials. Traffic and weather in the age of smartphones. A can’t miss feature every morning show must have.
  6. Eliminating the 3 Biggest Listener Objections to Radio – Just paying attention to these three problems will bring positive results.
  7. Longer Listening – TSL has been down every year since 1990. Try these changes to spot placement, music sweeps, music rotation, new rules for jock talk vs. music. The one promotion that will stretch TSL.
  8. Dealing with Too Many Commercials – What to do with all those shorter spots agencies are buying, best place in the hour to schedule them (PPM and non-PPM strategies) and what to do if you can’t reduce spot loads.
  9. How to Program to Shorter Attention Spans – How to handle the growing number of listeners who won’t listen to a song all the way through --- even one that they love. We’re going to discuss why more frequent stop sets actually feed shorter attention spans and non-stop music invites tune out.
  10. Music Discovery – How to ingeniously add more new music without giving up on playing all the hits.
  11. Digital That Makes Money –- Video, video, video. How to tap into short-form video revenue with virtually no upfront expenses. How to get P1 listeners to buy subscriptions to digital content. Income from product placement. Go to school on SnapChat, the hottest social network currently and how to take advantage of it.
  12. Creating Fresh, New Formats – A new music format and an innovative spoken word format. Hot:  Weekend talk shows for music stations.
  13. Great New Options for AM Radio – Suggestions for spoken word formats that go beyond political talk. How to launch a podcasting station on-air.
  14. Podcasting for Revenue – The #1 podcast in the iTunes Store is an on-air radio show. Does podcasting erode on-air audiences? Is there hidden money in podcasting? Programmer turned podcast expert Steven Goldstein is preparing a special video for those attending this conference.

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Alt-Wrong Talk Radio

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Become a NEW SUBSCRIBER and begin with Alt-Wrong Talk Radio here.

Unlock these full articles …

            iHeart Bankruptcy

            How the Entercom/CBS Merger Benefits Cumulus

            iHeart's Engineering Changes

            The Entercom Spinoffs

            The 2 Groups Worse Off Than Cumulus

            The Future of Cumulus

Your new subscription includes access to every article for the past year and 3,596 in our archive like these (scroll through/latest first). Everything.

For 27 cents a day, join the thousands of members who read Inside Music Media -- insightful, deadly honest and informative.

Inside Music Media contains no advertising. Accepts no corporate money or consideration. And is beholden only to subscribers who appreciate it so much that they pay for it. Thank you.

1 month until the Independent Radio Management Conference -- April 5th focusing on the 14 Key Strategies for Independent Radio Stations. Learn more here.

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Radio’s 75 Million Baby Boomers & 75 Million Millennials

What to do?

Is it worth a radio station betting the future on 75 million remaining baby boomers or do you just discard them for younger demos?

Do you get younger and blow off the things boomers loved about radio? (This may be a moot point because most of the large consolidators and their smaller followers have already cutback on these things).

That hasn’t worked out so well.

That’s radio’s dilemma and a solution is now becoming evident.

There is a way to engage younger audiences – Millennials who number 75.4 million and also serve older audiences who have been the staple of radio.

Ironically radio’s big mistake is to program to baby boomers at the expense of Millennials.

When creating content in the digital age, it is always preferable to create content for the change makers who are in fact the younger Millennials.

I’ve isolated 7 specific strategies that can easily be implemented by any radio station, any format in any market and I’m going to get into this at my Philly conference April 5th – a month from now.

The problem well-meaning radio stations have been having with maintaining their money demos and acquiring new listeners is that they are afraid to alienate older listeners.

As you will see these concepts – the ones Millennials value most – will never alienate baby boomers although oddly enough some of the things baby boomers still want from radio will drive Millennials away.

One of the seven requirements to meet the needs of the next generation is to be authentic. Almost nothing about a radio station is authentic. It’s full of hype, commercials, promos, and noise.

That can be fixed.

The other 6 things that younger demos now require are just as important and we’ll go through them one by one.

This is going to be a fruitful dialog because without spending a single dime, smart radio stations can fine tune their strategy for not only satisfying their loyal core older listeners but for the first time have a chance to win the hearts of younger ones.

Here are the other 7 critical issues trending at our upcoming radio refresher:

  1. Disrupting what consolidators have turned our radio industry into. We can’t do this by just changing formats. It’s going to take a “big boom” and I’ve got one for you that is so big it will push your consolidated competitors back with no option to compete with you.
  2. Master digital. Digital isn’t a product. It’s a technology. Every radio broadcaster needs to start a second stream of revenue separate and apart from radio. Let’s create some content. There are some dazzling possibilities out there.
  3. Create your own social media. If you tie yourself to Facebook, Twitter or even the current rage, Instagram and SnapChat, you’re going down with them.  There’s a better way. Make your own social network and drive it with content and revenue possibilities. It’s being done under the radar by some smart people right now. I recently gave a speech about the most compelling social medium of all – and the first.   Radio.       I will share.
  4. Reinvent radio. Stop thinking of it as hourly hot clocks and redesign it to be compelling to the very audience we can’t seem to attract – 75 million Millennials. They don’t warm easily to radio as baby boomers did but they like some things we’re not currently doing. Interested in providing this content for younger money demos? It takes an open mind and some creativity.
  5. Video. Video. Video. We’re wasting valuable time. You must get into video but it is not what you think it is.  Let me show you real success stories including entrepreneurs who make millions by doing a free 5-minute weekly video. No commercials, banner ads, product placement or subscription fees. Radio can do this.
  6. The key to attracting Millennials.  There is basically nothing radio has to offer right now that Millennials can’t get somewhere else.  The secret to attracting Millennials is to build your station for them. I know, that sounds awful, but Steve Jobs didn’t design Apple products for later adopters. He mastered the early adopters by finding out the “radical” things they couldn’t resist. We can do this and here’s the plan.
  7. Stop advertiser churn dead in its tracks.  Some independents not only cut churn rates to near zero but earn premium prices by doing a series of things you can replicate in your market that pleases advertisers.  While consolidators are out hawking programmatic buying, you’ll want this proven program to deliver measureable results and clean up doing it. I’ll have experts and resources available just for you.

A day of information and inspiration where we work together. I’m putting more time aside this year for questions.

This event will not be available by stream or video – only live and in person.

I can’t wait to share my enthusiasm and knowledge with you in person at the Independent Radio Management Conference April 5th in Philadelphia.

Learn more

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iHeart Bankruptcy

Subscribers get INSTANT ACCESS here.

Become a NEW SUBSCRIBER and begin with iHeart Bankruptcy

here.

Unlock these full articles …

            How the Entercom/CBS Merger Benefits Cumulus

            iHeart's Engineering Changes

            The Entercom Spinoffs

            The 2 Groups Worse Off Than Cumulus

            The Future of Cumulus

            The Beasley Employee Handbook

Your new subscription includes access to every article for the past year and 3,594 in our archive like these (scroll through/latest first). Everything.

For 27 cents a day, join the thousands of members who read Inside Music Media -- insightful, deadly honest and informative.

Inside Music Media contains no advertising. Accepts no corporate money or consideration. And is beholden only to subscribers who appreciate it so much that they pay for it. Thank you.

The radio conference for independent broadcasters is my Independent Radio Management Conference -- 4 weeks from now on April 5th.

NewsTip Hotline.

Read More  FREE SAMPLES