Cumulus Changing Its Management Style

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            The War Against Twitter

            What the Morning Show of the Future Looks like

            Megyn Kelly’s New Gig

            iHeart Cutting Rates, Rewarding Agencies to Hurt Competitors

            Radio Predictions for 2017

            Why iHeart Owners Are Fine With Delaying Inevitable Bankruptcy

            Bob Pittman's New Robot Assistant

            CBS Radio’s Inexplicable 2017 Game Plan Revealed

            Alpha to Ask Employees To Help Replace Themselves

Plus every article for the past year and 3,514 in our archive like these (scroll thru/latest first)

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This year’s 8th annual Media Solutions Lab April 5th is about solutions for radio broadcasters who are searching for new and better ideas, big positive changes, spotting what’s ahead worth betting on and content that delivers premium rates and higher revenue.

We’ve got Jerry Lee presenting his solution to an advertising problem uncovered by an Advertising Research Foundation study of 5,000 ad campaigns revealing that 50% of national radio commercials are a waste of money and it’s even worse locally where 68% are considered by advertisers to be a waste of money.

The master himself will present a solution and his revenue record at More FM in Philly is to be envied.

Reserve the date and see the latest update to the agenda here.  As you will see, if you’re looking for solutions to radio’s many challenges, this is the conference you will want to attend.

Report news confidentially here. $100 cash award for the best newstip of the month.

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How Carl’s Jr & Hardee’s Are Winning Millennials

Millennials want authenticity.

So Carl’s Jr and Hardee’s are running new TV campaigns that focus on the things that make their restaurants different than other fast food outlets.

Carl’s Jr. is showing that old dogs can learn new tricks because they had previously been focusing on women in swimsuits.

Real ice cream instead of a mix in their milkshakes, the manual labor involved in prepping it, how they hand break chicken tenders and make new biscuits from scratch every morning.  Many of these things have always been how these restaurants do things, but now they are advertising it.

How could this look in the radio industry?

Human-generated playlists by people just like in-demo Millennials, features that appeal to Mllennials as opposed to traffic reports and sweepers, commercials aired by people who have tried the product or service and are willing to speak honestly about them.  Can you imagine an agency or advertiser who would sign on for this?  I can, but it might take some convincing.

86 million Millennials crave authenticity but radio continues to sound like the most unauthentic medium in broadcasting.

Listeners know radio playlists are repetitious and “corporate” (a word my students have often used to describe it).  To change that perception, radio must change the way it puts together music and programming to add the human element and the element of discovery that Millennials also crave.

Creating solutions to attract money-demo Millennials to radio is on the agenda at my next Radio Solutions Lab in Philadelphia April 5th.’

Along with:

WBEB-FM, Philadelphia’s Jerry Lee’s solution to reduce advertiser churn and increase overall revenue.

What the morning show of the future looks like – with a woman at the lead

See the Radio Solutions Lab Conference agenda and how to reserve a seat here.   

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The War Against Twitter

Subscribers get INSTANT ACCESS here.

Become a NEW subscriber and begin withThe War Against Twitter here. 

And read these full articles …

            iHeart Cutting Rates, Rewarding Agencies to Hurt Competitors

            Radio Predictions for 2017

            Why iHeart Owners Are Fine With Delaying Inevitable Bankruptcy

            Bob Pittman's New Robot Assistant

            CBS Radio’s Inexplicable 2017 Game Plan Revealed

            Alpha to Ask Employees To Help Replace Themselves

            Cumulus Bankruptcy Threat On Again Already

Plus every article for the past year and 3,512 in our archive like these (scroll thru/latest first)

For 27 cents a day, join the thousands of members who read Inside Music Media -- insightful, deadly honest and informative.

Sample a previous week for FREE here

This year’s Radio Solutions Lab Conference is three months away with new and better solutions for radio broadcasters who are searching for new and better ideas, big positive changes, spotting what’s ahead worth betting on and content that delivers premium rates and higher revenue.  Jerry Lee will propose a solution for high advertiser turnover that leads to lower overall revenue.  Checkout the program here.   

Report news confidentially here.  $100 cash award for the best tip of the month.

Inside Music Media contains no advertising.  Accepts no corporate money or consideration.  And is beholden only to subscribers who appreciate it so much that they pay for it.  Thank you.

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Megyn Kelly’s New Gig

Subscribers get INSTANT ACCESS here.

Become a NEW subscriber and begin with Megan Kelly's New Gig here. 

And read these full articles …

            iHeart Cutting Rates, Rewarding Agencies to Hurt Competitors

            Radio Predictions for 2017

            Why iHeart Owners Are Fine With Delaying Inevitable Bankruptcy

            Bob Pittman's New Robot Assistant

            CBS Radio’s Inexplicable 2017 Game Plan Revealed

            Alpha to Ask Employees To Help Replace Themselves

            Cumulus Bankruptcy Threat On Again Already

Plus every article for the past year and 3,511 in our archive like these (scroll thru/latest first)

For 27 cents a day, join the thousands of members who read Inside Music Media -- insightful, deadly honest and informative.

Sample a previous week for FREE here

This year’s Radio Solutions Lab Conference is three months away with new and better solutions for radio broadcasters who are searching for new and better ideas, big positive changes, spotting what’s ahead worth betting on and content that delivers premium rates and higher revenue.  Jerry Lee will propose a solution for high advertiser turnover that leads to lower overall revenue.  Checkout the program here.   

Report news confidentially here.  $100 cash award for the best tip of the month.

Read More  FREE SAMPLES

What the Morning Show of the Future Looks Like

  1. A woman personality as the main entertainer and not the sidekick. Millennial women are the most powerful force and they are more than ready to embrace one of their own as a lead personality.  Look no further than Ellen K who was pulled by iHeart from being second banana with KIIS-FM’s Ryan Seacrest to taking over KOST morning show in the same market against her former boss. Now, a year later, Ellen K is number one. Seacrest is #8.
  2. Less emphasis on outrageous and funny. Humor will work with the emerging in-demo audience as long as it is not at the expense of another.
  3. Commercials that are delivered in a more authentic way. Not easy because it will require stations to win the confidence of local advertisers to allow their top personality to also show the blemishes on their products or services.  Sponsors may fight it but for the first adopters who trust you with this plan, their response rate to advertising will rise dramatically.
  4. No traffic reports. Research shows more than 50% of morning show audiences do not listen to radio for traffic choosing Waze, Google Traffic and emerging services like TrafficCarma instead.  We know why stations run traffic – compensation.  But audiences are turned off.  Do deals with Uber and Lyft.
  5. A consumer feature that advocates for and helps listeners deal with their problems. A place for them to turn when they have been ripped off or misled.  This feature can build strong loyalty – a station that will fight for them.
  6. A contest that is fun to play because it bridges some listeners with other listeners – dare I say, radio returns to being the original social media. And we’ve been looking in the wrong place to Facebook all these years!
  7. Music, maybe. Conversation, definitely.  In-demo audiences now want conversations.  They know where to get music (and often it’s not on the radio).  Howard Stern has had a million careers morphing into many different people – talking all the way without music.  So we need to have a conversation about how much music is needed and how to give them the discovery they want instead of the discovery repetition we think they want.

Let’s get into this and complete the list of what the morning show of the future will look like at the 2017 Radio Solutions Lab April 5th in Philadelphia because the future is now and radio morning shows are the best place to increase overall station revenue.

Join the discussion for new and better ideas, big positive changes, what’s ahead worth betting on and content that delivers premium rates and higher revenue.

Learn more here.   

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