What’s New For Radio

  1. Amazon’s Alexa on Echo.
  2. Along with Apple CarPlay, Google Home and Android Audio reach 7% of our potential audience. Let’s figure this out, it’s important.
  3. Artificial intelligence – teens trust artificial intelligence (Siri, algorithms, Alexa, etc.) MORE than they trust media or humans. Solutions?
  4. Radio needs a “second stream” to counter TV’s “second screen”.
  5. Young people will reject anything radio does with commercials because it breaks the continuity. Wait! That’s how we monetize radio and streaming. Now what?
  6. 90% of car dealers’ radio ads don’t work and are a waste of money – new research.
  7. 68% of ALL local commercials are a waste of money according to new research but there is a way to make local commercials more effective.
  8. Being “unpredictable” is a major key to winning 18-34 year old Millennials – but radio is the most predictable medium of all. What to do?
  9. The station that cracks the “app code” for its content will be very successful with younger generations. Do you know what the “app code” is?
  10. Google’s unwillingness to protect advertisers from serving ads next to objectionable content (i.e., terrorist websites, porn, etc.) is an opportunity for radio but only with these changes.
  11. Student loans, jobs and dreams are central to winning Millennial audiences.
  12. 1 out of 5 minutes of all audio is happening on a smartphone.
  13. Podcasting is the way to reach them and yet radio accounts for only 1% of all podcast programs.

These are among the topics we will explore tomorrow at my Independent Radio Management Conference in Philadelphia.

And I can hardly wait to share Millennial powered sales ad promotions that big advertisers will support right now.

Learn about them and how to pitch them when we are together.

If these issues are as important to you as they are to many broadcasters, come to Philly on Wednesday – air, car, Amtrak (5 minutes from the station).

Invest from 9 to 4 pm tomorrow – Wednesday April 5 -- and we will start with what’s new, what’s working and what’s ahead.

View the Full Program here

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CBS Radio’s Big Traffic Mistake

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If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get …

  • Why the long-awaited shift away from iHeart’s Total Traffic is a disaster
  • What employees being recruited for CBS currently should know before they negotiate
  • What major change is coming that will affect CBS Radio’s traffic

A new subscription also unlocks these full articles …

            Bankruptcy Dangers for iHeart & Cumulus Employees            

            Westwood One Merger

            Mass Cutbacks Ordered At CBS Radio

            Entercom’s LA Fast One

            CBS Radio Revenue Tanking

            Dickey's Resignation from the Cumulus Board

            Entercom Planning 2 Major Surprises

And includes access to every article for the past year plus 3,635 in our archive like these (scroll through/latest first). Everything.

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Inside Music Media contains no advertising. Accepts no corporate money or consideration. And is beholden only to subscribers who appreciate it so much that they pay for it. Thank you.

Wednesday – just two days from now – is the Independent Radio Management Conference in Philadelphia. Find out what’s new, what’s working and what’s ahead for independent stations competing in the second wave of big consolidation. Reserve a seat (below).

April 5 Philly Conference Registration

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Can Google’s Ad Problems Help Radio?

Google has been losing business left and right from major advertisers who don’t want their ads to show up with objectionable or offensive content.

Places like terrorist group content or porn sites – a buzz kill for advertisers who care about their image.

So far Google has been unwilling (perhaps also unable) to prevent serving ads to places where advertisers don’t want to be.

And advertisers have been strict about this because they believe you are known or even defined by the company you keep.

Google is holding fast against unhappy advertisers.

And the question arises can radio benefit from this?

Radio guarantees advertisers exactly where their content will be and it will be safe.

I’d like to say yes, but radio has a lot of work to do before it can benefit from some of the shortfalls of digital advertising.  There are others as the dew is off the lily for digital ad serving as we’ll discuss at our independent radio conference this Wednesday.

But still, radio has some problems to fix before asking disgruntled Google advertisers to increase their radio budgets.

  1. Radio has to first unlock Millennials who see radio as out of date, unnecessary and irrelevant to their 18-34 year old age group in the digital age.  You’ll see an expert on Millennials address how to get results on this next Wednesday.
  2. Better, more effective commercials must be offered by radio and as you’ll see after a special presentation this week, just this one thing – writing effective copy, using the right kind and number of voices and testing the advertising for effectiveness can increase a station’s advertising right now with or without a Google bump.
  3. Radio must change the way we speak to audiences and present content because advertisers want authenticity that radio does not presently have.

And I can hardly wait to share Millennial powered sales ad promotions that big advertisers will support right now.

Learn about them and how to pitch them when we are together.

If these issues are as important to you as they are to many broadcasters, come to Philly on Wednesday – air, car, Amtrak (5 minutes from the station).

Invest one day – Wednesday April 5 -- and we will start with what’s new, what’s working and what’s ahead.

View the Full Program here

Read More  FREE SAMPLES

Bankruptcy Dangers for iHeart & Cumulus Employees

Subscribers get INSTANT ACCESS here.

Become a NEW SUBSCRIBER and begin with Bankruptcy Dangers for iHeart & Cumulus Employees here.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get …

  • How bankruptcy court really works not just for owners but for employees concerned about their futures
  • Retirement plans, benefits, contracts – how they are handled
  • The maximum time a bankruptcy court can allow Cumulus or iHeart to be in limbo

A new subscription also unlocks these full articles …

            Westwood One Merger

            Mass Cutbacks Ordered At CBS Radio

            Entercom’s LA Fast One

            CBS Radio Revenue Tanking

            Dickey's Resignation from the Cumulus Board

            Entercom Planning 2 Major Surprises

            iHeart's Soaring Stock

And includes access to every article for the past year plus 3,633 in our archive like these (scroll through/latest first). Everything.

For 27 cents a day, join the thousands of members who read Inside Music Media -- insightful, deadly honest and informative.

Inside Music Media contains no advertising. Accepts no corporate money or consideration. And is beholden only to subscribers who appreciate it so much that they pay for it. Thank you.

April 5 Philly Conference Registration

Contact Jerry

Report News Confidentially

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Competing Against Rate Droppers

If you ask any radio manager what the biggest problem the industry is facing this year, it is competing against rate droppers.

iHeart has led the race to the bottom and other stations (even consolidators) have had to acquiesce.

The widespread sale of short, cheaper spots has not helped the overall radio industry.

Cumulus followed and look where it got them?

And now just this week we learn CBS Radio is initiating huge rate cuts, doing one-day sales and offering bonuses to get whatever business they can.

It’s bad in markets where local, independent operators are forced to compete with this kind of thing but it doesn’t stop there.

Rampant rate cutting has moved to markets where consolidators do not operate as buyers get used to wielding this kind of power.

They’ve created a monster and it is the media buyer who expects deep rate cuts, promotions and bonuses.

It’s hard to make your numbers like that.

But at our Philly conference next week the focus is on local and independent operators who want solutions to dealing with this new media buyer/advertiser entitlement to drive radio rates down so low stations have a hard time making budget.

  1. How to counter pitch a rate dropper and come out ahead.
  2. One thing that will almost guarantee you a premium rate making your station immune from rate droppers. Yet few stations have caught on yet. We’ll have one at the table that will share how they do it.
  3. How to handle expected bonus spots and meaningless digital bonus ads that drive down rates and give media buyers more weapons to fight with.
  4. Things you can do when you have to take a low ball buy (who can afford to turn away money) so the next time you are in a position to get a higher rate in spite of what your competitors give up.

If these issues are as important to you as they are to many broadcasters, find a way to Philly next week – air, car, Amtrak (5 minutes from the station).

Invest one day – Wednesday April 5 -- and you will come away with strategies that make a difference to your bottom line.

View the Full Program here

Read More  FREE SAMPLES