The Music Industry vs. Radio

Everyone seems to know the blow-by-blow between the NAB and record labels over the performance royalty tax.

Last week NAB’s ambitious CEO ex-senator Gordon Smith bamboozled his board of directors to go along with musicFIRST’s basic offer to make radio pay up in return for some minor concessions.

That we know.

What many may not know is:

1. The labels’ end game.

2. The real cost that has not been addressed by anyone.

3. Why Cumulus and Citadel are on the side of the music industry.

4. My advice on how to nip this tax in the bud right now. Any station can do it starting tomorrow.

5. And, how to make a profit with radio stations cutting out record labels – if they have the courage to resist the tax and move in another direction.

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Angry Listeners

In the upcoming election tomorrow it appears the electorate is angry.

When they get mad at politicians, they vote them out of office.

Increasingly, in the media business, listeners, viewers and consumers of content have many more options than ever. And they have their own ways of voting the media in their life out. 

This morning, I’d like to delve into why our audiences are increasingly angry. And they have options. A lot of them.

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If you haven’t subscribed yet and would like to access this story, let me tell you what you will get in today’s piece.

1. What it takes to get a good read on audience content preferences in the digital age.

2. Why it pays to take the pulse of consumers all day through Twitter and other means before problems emerge that could cause irreparable harm to your brand.

3. Apple’s secrets to customer success. I have a valuable link for you about how Apple works to please consumers.

4. How to sense when audience sentiment is changing in a world this fast and with so many options.

5. The one thing that audiences insist that you do for them.  Are you doing it?

6. How to avoid making listeners feel they have outgrown their need for the content you provide.

The answers start here.

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Ask JD: “What Constitutes a Dream Promotion?”

This weekend, one member of our media network wants to know how to forge a better bond between the radio station, listener and advertiser keeping in mind today’s economy.

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If you haven’t subscribed yet and would like to access this story, let me tell you what you will get in this piece.

1. Four elements of a dream promotion (one of them is fantasy of the mind). Know all four before coming up with your next effort or you risk failure.

2. How should you adapt promotions to The People Meter?

3. 9 ready-to-go Dream Promotions. Only subscribers will see them so there is still time to beat your competitor to the air with one.

4. Low cost, no cost and advertiser friendly dream promotions.

5. One involves taking over the radio station.

6. Another will make your listeners beg you – I mean that – beg you to play more commercials. (Read and see why I am not kidding).

7. A dating promotion built around matching musical tastes – all the details.

8. Giveaway free jobs (I’ve done this one and it works).

All these and five more start here. 

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The One-Minute Song

There is new research available about just how short attention spans are becoming and these new findings beg the question – are we in the music and media business in touch with our consumers?

This morning, I’ve got some valuable information for the music industry, radio stations and new media about changes in audience attention spans along with a list of things you may want to do to meet their new expectations.

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If you haven’t subscribed yet and would like to access this story, let me tell you what you will get in this piece.

1. Latest information on a research study of 40 million unique video clips. Guess how fast it took 20% of those viewing these clips to abandon them? You’ll never guess. I was wrong when I tried. Really way off.

2. How a Bud Light Internet-only video lost double the average number of viewers but then with a stroke of magic hooked them for the next four minutes in a commercial that netted almost one million YouTube viewers. I’ll tell you what that stroke of magic is.

3. The antidote for short attention spans – there is one, and it’s probably something musicians, broadcasters and new media ventures are not now doing.

4. My prediction of why the One-Minute Song is coming soon and why in many discreet ways it is here now.

5. Strategies radio programmers can use to cooperate with anxious listeners who don’t want to listen to even an entire song all the way through.

6. Mistakes that are being made right now that are driving listeners away (I’ll lay it out and almost every radio station is doing it). But there is an easy fix.

7. I’ll link you to the study about understanding viewer abandonment trends – it’s downloadable for free. You’ll want this.

Understanding short attention spans just in time to make them work for you, starts here. 

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Why Apple Is Eying Spotify

Apple is up to something big again – and in any case – the impact on radio, records and the video business would be huge.

Apple, as I am about to share with you, has the record industry targeted for what could spell the end to record labels as we know them. Remarkably, Apple CEO Steve Jobs may hijack the rest of the record industry without label execs really understanding what he’s planning.

This morning, music industry interests, radio stations and new media startup companies will want to study this report on what Apple may be planning to do next.

If you are a subscriber, thank you for joining our group and click through now to unlock the content.

If you haven’t subscribed yet and would like to access this story, let me tell you what you will get in this piece.

1. Why Apple would negotiate with the popular streaming service Spotify that has yet to launch in the U.S. and has yet to prove its paid subscription model works in Europe.

2. What Apple’s end game is for streaming music. Is it -- to be in the streaming music business like Rhapsody or something entirely different? Okay, I’ll tell you – it is something entirely different – a masterstroke of business strategy that could impact traditional content producers for years to come.

3. How Apple’s potential plans could be as detrimental to the radio industry as filesharing has been to stations nationwide and the record industry. What radio’s best hedge against Apple’s plan?

4. My prediction of what Apple’s “Big Bang Theory” will be and how it could redefine everything from music to concert tickets. I’m putting in writing – no waffling.

Many of you know I’ve been fortunate to track Apple’s moves with a pretty good degree of accuracy. I think we have a beat on what’s going on with Apple, music, radio and streaming technology.

It starts here.

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