How Radio Can Run Groupon Out of Town

If I told you that Steve Jobs and gadget huckster Ron Popeil have radio’s answer to Groupon, would you be interested?

If I said it is not only possible but easy for any radio station to run the coupon-of-the-day service Groupon out of their market on a rail, would you try it?

In this article, I am going to layout a blueprint for turning regular over-the-air radio into a growth business again.

Then, you can take all that money you’re planning to make from online and digital and add it to your ever-increasing profits.

I know– the BIA/Kelsey projections are out and pure radio will not equal last year’s 5.4% growth rate in any of the next two years – and one of them is even an election year.

I don’t care.

This plan requires an open mind, some innovation, a little investment and a lot of enthusiasm.  I’ll share …

1.  What to do with spot radio.  It’s not the vehicle radio needs to become a growth industry again, but I’ve got something for you that is.

2.  There is actually a company in another industry that is doing exactly what radio should do to rev up sales.  Would you like to know who they are and how they do it?

3.  All about a surefire way to sell advertisers on cutting you in on a bigger share of the pie.  It’s ingenious and I’m surprised no station has tried it. 

4.  Apple has its iTunes Store.  What does your radio station have?  I’ll tell you a phenomenal possibility.

5.  What costs virtually no money and can reap increases in radio sales?  Get ready to write it down.

6.  A link to a Malcolm Gladwell article that will change the way you think about selling. 

7.  Plus, my plan for radio stations to run Groupon out of town.

New possibilities for radio start here.

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3 Radical Changes in Consumer Behavior You Must Track

I like to keep readers of this space way ahead on media and consumer trends.

There are disturbing consumer habits that are beginning to emerge that may one day become important to decision making and planning.

This article is about three radical changes that you will want to track not for what they seem to represent but for their not so obvious hidden message.

This article contains three such trends that baffle the mind but have great meaning:

1.  “Online Reputation Cleaners” -- the growing group of companies popping up to erase consumer footprints on the Internet and social networking sites such as Facebook and Twitter. 

2.  I’ll hook you up with some popular companies that are cleaning all references to clients off the face of the Internet.

3.  Typewriters are becoming “vinyl”.  Guess who is buying them?  Young people.   Laugh at your own peril.  Don’t worry we’re not headed back to the past, but there is a nerve these typewriter users have hit that will definitely impact the future of social networking and mobile media.  Do you know what it is?

4.  I’ll link you to a published report on young people’s growing obsession with typewriters.

5.  “Hands free email”.  No keyboards on mobile devices and laptops – that’s where we’re headed.  I’ve got a new technology to share that claims to cut 12% off the time you spend doing your email.   It’s up and running now and it’s not voice recognition. 

5.  A direct link to how you can test hands free email.

“3 Radical Changes in Consumer Behavior You Must Track” – starts now.

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Radio in 4 Years (My Predictions)

Want to know what the radio business will be like in just 4 years?

This article contains my current predictions:

1.  About what radio owners will have to do to find a growth industry when young and older people are listening to less radio.

2.  I’ll describe the morning show that will be all the rage in 4 years.  Is this something you can do because you’re going to have to.

3.  What will replace audience ratings?  Sorry, Arbitron.

4.  Pay radio will be an option.  I describe it here.

5.  Let me give you a hint – commercials are so over.  I’ll tell you what will replace them for revenue and even give you a heads up on the mega monster of ad revenue growth that few even see on their radar screens.  But you will and I go into detail.

6.  Which radio people are ideal for the new radio that I am going to describe.  Is this you?

7.  Why my model guarantees job security.  That’s right.  All this firing is going to blow up in the face of consolidators and you’ll see why.

8.  Social networking is so important but it won’t resemble what you see today.  Think Facebook and Twitter is the gold standard.  Think again.

9.  How radio will be so different from what you think of today – and specifically – I’ll give you a heads up to get ahead of the curve.

My vision of radio in 2015 – in 4 short years – starts now.

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How to Start a New Media Revolution

Believe it or not, you can learn a lot about competing in the new media business today by learning lessons from the political upheaval in the Middle East.

It’s strikingly the same.

This article reveals …

1.  The untold secrets of viral media.  How it works.  Why it works.  How to do it.

2.  The real power of social networking for your media site is not Facebook – not even Twitter.  It is this.

3.  The one brave and gutsy thing a radio station can do to kick the mobile Internet in the butt.  I’ll describe it and draw up a plan.  If you have the courage, I guarantee this will work for you.

4.  What is now bigger and more important to the music industry than Top 40 radio?  What radio can do to counter.  What you can do if they don’t.

5.  7 strategic steps to compete in a world where YouTube is attracting over 70 million views in two weeks for unknown artists with little experience. 

If you’ve been thinking about becoming a member of Inside Music Media so you can access stories like these every day, it comes out to as low as 27 cents a day.

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3 New Media Game Changers

There are a lot of things flying under the radar right now that need to be followed. 

Breaking news in new media that cannot be ignored.

This article reveals …

1.  A new kind of television that will either make or break the TV industry.  I’ll layout what’s at stake and what the prospects are.

2.  A cool new device that allows you to set up a store anywhere, anytime with very little expense.  It is so exciting, you will want to know about it and I’ll bet you set up an account.  You don’t want to miss this because it could make you lots of money now.

3. A phenomena that has been growing right before our eyes but in the past week it has blown the lid off of viral communications.  Cannot be ignored.  A must have for radio stations and record labels.

If you’ve been thinking about becoming a member of Inside Music Media so you can access stories like these every day, it comes out to as low as 27 cents a day.

If you would like to read this story, have access to my entire archive (over 1,200 pieces) and get the next month of my writing included, click “read more” for your choices. 

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