Yahoo – Bye Bye

Yahoo is like Clear Channel.  

No leadership at the top.  Carol Bartz was blown out as CEO Tuesday night.

Clear Channel radio has John Hogan and Bob Pittman.

Clear Channel is holding a company-wide virtual meeting with its terrified employees Thursday and it isn’t to give them all a raise.  

Here’s a piece on why Yahoo has fallen and can’t get up and why radio has the exact same problem.

The company I think will buy Yahoo – and fail.

Why radio companies have a lot in common with Yahoo and I’ll name a few for you.

More importantly, the secret for outperforming consumer and investor expectations that failed companies ignore at their own peril.

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Cumulus Forces Salespeople to Sell Print

You won’t believe this – or maybe you will.

Cumulus is pulling salespeople off of selling radio to sell print in a directory that is designed to make up for the shortfall in local radio ads sales.

Huh!

Read it and weep.

1.  Mandatory print selling at Cumulus  – here’s why.

2.  Why print – why not digital.  Get it directly from the horses – well, the horses mouth.

3.  A description of the product radio salespeople are being told to sell.  No ifs, ands or buts.  

4.  No word on commissions – if any.  And no bonuses.  At least in a memo from a top Cumulus exec.

5.  Would you want to sell these ad categories?  Cumulus sales people don’t either.  I’ll sample a few for you.

6.  How Cumulus wants their radio sales force to generate print leads.

7.  And last but not least – how many print ads each salesperson will be required to sell.

You can bet you won’t get this story anywhere else.

If you’ve been thinking of subscribing, today’s a great day to start.

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Gaming The People Meter

Radio groups are living in a fantasy world thanks to The People Meter (PPM).

It is much more forgiving than the old diary methodology.  They can manipulate it easier.

1.  How PPM rules make it easier to win quarter hour listening.  And how stations take advantage of it.

2.  Richard Harker had the best ever explanation of the insane new People Meter rules on quarter hour listening.  Here it is.

3.  The real reason greedy radio companies are only too happy to give up running commercials for hours, days or even one day a week.

4.  How radio ratings are so influenced by people who never even listen to the station that is getting credit for their listening.

5.  The sanitized format hour.  How it wins ratings and is losing fans.

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Labels Wrecking the Digital Dashboard

Before the first factory installed car digital dashboard is driven off the lot, the record labels are wrecking it.

The one thing everyone is excited about – the future of mobile entertainment – and it is on the junk heap already.

Only thing is, most people don’t know it yet.  But you will.

1.  What the labels are up to that will make the digital dashboard a disaster before it ever gets used. 

2.  Serious workarounds to music industry roadblocks – even unfair royalty rates.

3.  Make this mistake and your digital dashboard becomes a glorified radio – and that’s not going to cut it with hungry consumers.

4.  Most people have the digital dashboard all wrong.  It is definitely not going to be used as a “radio”.  Here’s how the digital dashboard will be used.

5.  How Apple may emerge as the big winner in the digital dashboard without ever manufacturing even one radio.

6.  The labels’ big screwup that must be overcome.

7.  The major mistake car manufacturers are making. 

8.  One big assumption radio is making that has it all wrong from the start. 

9.  No one is asking the consumer what they want.  And it isn’t music radio by a different name.  It is this.

How can we expect to embrace the digital dashboard when most of the assumptions being made about it are wrong?

This morning is a great day to unlock the content and subscribe to an intelligence report that will help you get it right.

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The “Double Dip” Royalty Tax on Radio

I hate to use hurricane language, but this is the calm before the storm for radio music royalties.

They are coming.

At the exact worst time ever.

Here’s what’s up:

1.  If you want evidence of how much even a slight music performance charge will cripple radio, read this scary story.

2.  What happened to that NAB initiative to cave in to the music industry?  A status report.

3.  Why what happened to Pandora last week is a rehearsal of what’s going to happen to free radio. 

4.  How the record labels are shooting themselves in the foot and enjoying it – until the party is over.

Want to know why ex-jock, PD and CEO Randy Michaels’ Merlin Media isn’t touching music radio with a 10 foot pole?

The music radio crisis ahead that radio CEOs ignore like a hurricane warning.

If you’ve been thinking about subscribing, this story starts you off with great insight not available anywhere else.

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