The French government announced a new initiative Tuesday that it thinks will help kill off music piracy.
This morning, I’d like to outline the plan so you can know it and explain why it has no chance of making even a slight dent into illegal piracy.
More importantly, I’d like to run a few of my own ideas about subsidizing the music industry if governments are really willing to throw their money around (and, obviously there are).
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If you haven’t subscribed yet and would like to access the story, let me tell you what you will get.
1. The French Plan – highlights and lowlights.
2. A better plan to reprice the cost of an online song – a price that will make the labels a lot of money on legal volume at a number that even pirates can’t resist.
3. My subsidy plan for YouTube – the new radio station.
4. How about a subsidy for radio? What money would be best spent to increase music sales on radio stations.
5. How to create new artists the way Apple creates cool new products.
6. The one band that is actually the template for the record label of the future. I’ll name it and explain it.
It all starts here.