Protesters Target Clear Channel Today

If Internet postings are true, today (Monday) is the day for the first real protest against a major abuser of local radio – Clear Channel.

If it works, there are plenty more consolidators around to target.

The strategy is simple, legal and could prove useful to people who want to legally protest the downsizing and firings that have put local radio in peril.

Here’s all you need to know about the protest plan and 5 additional strategies – all legal and effective.

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1.  Details on the epicenter of the first protest – where, why and how.

2.  The legal strategy that owners cannot deny and techniques that consolidators may not reject.   Plus a resource link.

3.  The best way – step-by-step – to occupy the station legally and what to do when you gain access.  Watch local management sweat – if you can find anyone home.

4.  What to do if there is no one at the station – an increasing problem with local radio.  You have a right to gain access and a right to get information.  I’ll tell you two specific things to seek when you get in.

5.  Five other strategies that are all legal, effective and cannot be stopped by consolidators if your goal is to stir up some blow back for their firings and gutting of local radio.

The answers start here.

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Coke’s White Christmas Cans

Coca-Cola has another “New Coke” moment on its hands this holiday season that reminds me of radio.

Here’s how Steve Jobs would have handled the latest Coke blunder and you can extrapolate how he would have handled voice tracking as well.

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1.  How did Coke make such a big mistake (again) by switching the color of its cans for the holidays? 

2.  The reason even mega large research budgets are worthless without innovation.

3.  The difference between Apple’s innovation and Coke’s.

4.  Voice tracking is to radio what white cans are to Coke.

5.  What one radio pioneer from decades ago had the right balance between innovation and monetization?

The answers start here.

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Career Alert: $75-125,000 Radio GSM Opening Plus Equity

This is a career alert on a radio position that is being made available to subscribers of Inside Music Media.

The employer is a member of our group and would like to hire someone who shares our views on the future of radio.

If you are a subscriber, thank you for joining our group and good luck in applying for this position with an independent radio company.  Just click through and unlock the content.

If you’ve been thinking about subscribing and would like to access this group benefit as well as read the daily content, let me tell you what you will get.

1.  Job description and location of the radio stations looking for a GSM.

2.  Background information about the employer who is not a consolidator.

3.  Salary and equity.

4.  Benefits.

5.  Duties and responsibilities.

6.  How to apply – the contact information you will need.

If you would like to read this story, have access to my entire archive (1,400 pieces) and get daily email delivery, click “read more” for your choices. 

Last 20 days to save $300 on your registration for my upcoming media seminar – Claim the last discounted tickets by registering here -- The 2012 Media Solutions Lab

Hear my interview on KTRS, St Louis about my new book “Out of Bad Comes Good – The Advantages of Disadvantages” now available in bookstores, online at Amazon.com and on your favorite e-reader for under $9.99 --Read Jerry’s New Book.   Hear Jerry’s interview here.

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Radio’s Believe It Or Not

To borrow a phrase from Ripley’s Believe It Or Not here’s “everything odd, weird and unbelievable” in the radio industry.

10 of the most bizarre, sickest and hilarious examples of a radio industry gone wrong.

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1.  What happens when you go to iHeartRadio?  Guess what is no longer there?

2.  The new McCumulus format is coming to the former legacy ABC AM stations and maybe even others.  I’ll tell you the hot rumor of which station gets this “dollar” meal next and what it is.

3.  The Cumulus Grim Reaper is headed to Citadel next week, right?  According to this report, an original Cumulus cluster is shaking in their boots because of what they hear is going to happen next week.  I’ll name it.

4.  “Stay Bonuses” – what they are and who got them. 

5.  The secret “pardons” Farid Suleman offered to some of his employees on the eve of the Cumulus takeover of Citadel.

6.  The outstanding Detroit station that is rumored to be in the Cumulus line of fire.

7.  The new Cumulus initiative to get scared stiff employees to volunteer innovative ideas to the company.  Details from a scared stiff employee.

8.  Jetscam – the part of Clear Channel CEO Bob Pittman’s private jet lease you don’t know about.

9.  The laughable insult Clear Channel President John Hogan hurled at Steve Jobs in public several years before his death.

10.  The radio group that is not Cumulus and Clear Channel that is now making their fired employees sign a non-compete before they can get their severance pay.

The answers start here.

If you would like to read this story, have access to my entire archive (1,400 pieces) and get daily email delivery, click “read more” for your choices. 

Last 20 days to save $300 on your registration for my upcoming media seminar – Claim the last discounted tickets by registering here -- The 2012 Media Solutions Lab

Hear my interview on KTRS, St Louis about my new book “Out of Bad Comes Good – The Advantages of Disadvantages” now available in bookstores, online at Amazon.com and on your favorite e-reader for under $9.99 --Read Jerry’s New Book.   Hear Jerry’s interview here.

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Think Clear Channel Has Stopped Firing?

There is a major transformation going on at Clear Channel that people are missing.

It is moving away from radio – and with it – the need to employ radio people.

1.  When do the major market Clear Channel cuts kick in?

2.  New evidence that there is no ceasefire in Clear Channel firings – the latest reductions in work force.

3.  The massive cutbacks ahead in 2012 – potentially bigger than 2011.

4.  Will firing take a holiday for Christmas at Clear Channel?

5.  The greatest predictor of what is ahead for Clear Channel.  Bob Pittman is signaling Wall Street and the media what he is going to do with Clear Channel and it is not exactly what he is telling the radio industry. 

6.  The new platform for Clear Channel that you have not seen yet – but is on the way in the next few months.

Clear Channel is up to something.

The answers start here.

If you would like to read this story, have access to my entire archive (1,400 pieces) and get daily email delivery, click “read more” for your choices. 

Last 24 days to save $300 on your registration for my upcoming media seminar – Claim the last discounted tickets by registering here -- The 2012 Media Solutions Lab.

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