There is mounting evidence that a lot of the content available on the mobile Internet will cost you a paid subscription.
It is happening now across the board in almost every area, but caution is advised because some things are working and some you can learn from because they are not working.
This article is all about the possibilities if you want to keep current on this monumental change that is taking place:
1. What works and doesn’t work in paid newspaper subscriptions. Publishers are going full force into paid subscriptions and video and radio companies could learn a few lessons. We’ll share them.
2. The video conundrum – paid ads or paid subscriptions. Can both work? The video business has more problems in the paid arena than any other but with a few guidelines can see its way to profit from paid video subscriptions.
3. Radio is trying it. Some are off and running and some will never be able to get a subscriber to pay even a penny. We’ll share which are which.
4. Streaming music – the entire music industry is assuming that consumers will soon pay for cloud-access to monthly subscription services. Is that assumption correct? Because if it isn’t, you may want to investigate this.
5. Apps – the pioneer in getting consumers to part with their money. What do app makers know that you need to know?
6. Music – the one piece of content that has been so devalued that it may not be able to become part of the paid music chain but it has one other option. It will take guts, but it will work.
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