iPod Sales Tumble. Opportunity?

Finally – iPod sales are tanking.

Down big time in the first two months of the quarter.

Is this an opportunity for radio to make a few adjustments and pick up some momentum?

I wanted you to have this report as soon as possible to get an edge.

You’ll see how radio should deal with this gift from Apple.

And why licensing streaming music sites – the current record industry trend – misses the opportunity to make up lost time against Apple’s pervasive MP3 player.

But this one bold stroke can fix everything.

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The FM Glut

Okay, now we have a glut of FM music and talk stations.

Migrating AM brands to FM is only part of the crisis.

1.  Something is wrong with the way owners are rapidly closing down AM and shifting the stations to FM.  See if you don’t agree.

2.  The 4 tricks of consolidators that are being accepted as positive for radio when these strategies are not only killing off stations but the FM band with it – I’ll expose their losing strategies here. 

3.  There is something even bigger than an AM/FM simulcast and only greedy owners could embrace this loser.  It’s all laid out in the article.

4.  Here’s what owners should be doing, but won’t.  More useful ideas that actually won’t break the bank and would be a lot better than consolidating formats.

5.  Radio is all about gaming The People Meter and don’t kid yourself, the four ways to oblivion – I mean, the four ways to consolidate radio formats today is designed to win at ratings even if the ratings are wrong.

The FM glut.

What a great day to start a subscription and access these intelligence reports

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The AM-ization of FM

Radio owners are beginning to put their aged AM formats into assisted living – on FM.

The AM-ization of FM is underway and the big groups would have you believe that moving popular AM brands to an FM simulcast needs to be done to save the format.

That, too.

This article gets into the real reasons:

1.  Why the big rush all of a sudden to give up on FM formats and move AM formats – often targeted to younger demographics – to FM. 

2.  The hidden reason broadcasters are moving to FM with such urgency and it isn’t what they’ve been saying in the press.

3.  What about AM brands that aren’t strong enough to move to FM?  Move them or let them die.  We’ll tell you what the owners are thinking.

4.  What happens if an owner doesn’t have enough FM stations to take an AM station into a simulcast.  Or if they don’t want to drop a valued FM format.  Here’s the workaround you’ll be seeing more of.

5.  When will this urgent simulcast movement end or at least slowdown.

6.  What’s to become of the AM band with all its best formats also on FM.

Here’s a special report.

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By 2015 — 70% Digital, 30% Radio

Radio groups can ignore these numbers at their own peril.

The “digital spring” is upon us and each month, each year from now until 2015 – four short years away – there will be disaster for most radio groups.

But great opportunity for smart radio people.

1.  There are five hot areas in digital content.  Forget the hype and b.s. – go after these.  I’ll name them for you so you can gain an edge.

2.  Sit down for this – a major research study that condemns every radio station to failure if it doesn’t wake up to this guidance now.

3.  Red flag for couponing.  A big part of that digital growth in the headline is from couponing, but something weird is going on – even dangerous.  You should know the latest.

4.  Small and medium sized businesses are happy to turn away from radio and to pure play entrepreneurs and individuals.  This is major if you want to amp up your career.

5.  Radio, digital, dashboard – where to begin.  None of them, actually.  Start with this.

6.  The one digital skill you must have going forward or you might as well not even get started.  It’s not technology.  It’s something that 99% of radio people have no skill in.  Here’s how to change that.

Let everyone else argue about whether FM is a good place for AM formats.

That shipped sailed a long time ago.

With 70% of the ad dollars headed to digital, this is a great way to start your week and begin a subscription to unlock the future.

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Hogan Spooks Clear Channel Employees

John Hogan dropped a bomb on his employees yesterday but it was not exactly the one they expected.

It was an act of extreme insensitivity.

What’s worse is what was not said.

Cuts.

Insecurity.

And pay.

A special report begins here – now.

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