The Money Is In Paid Subscriptions

There is mounting evidence that a lot of the content available on the mobile Internet will cost you a paid subscription.

It is happening now across the board in almost every area, but caution is advised because some things are working and some you can learn from because they are not working.

This article is all about the possibilities if you want to keep current on this monumental change that is taking place:

1.  What works and doesn’t work in paid newspaper subscriptions.  Publishers are going full force into paid subscriptions and video and radio companies could learn a few lessons.  We’ll share them.

2.  The video conundrum – paid ads or paid subscriptions.  Can both work?  The video business has more problems in the paid arena than any other but with a few guidelines can see its way to profit from paid video subscriptions.

3.  Radio is trying it.  Some are off and running and some will never be able to get a subscriber to pay even a penny.  We’ll share which are which.

4.  Streaming music – the entire music industry is assuming that consumers will soon pay for cloud-access to monthly subscription services.  Is that assumption correct? Because if it isn’t, you may want to investigate this.

5.  Apps – the pioneer in getting consumers to part with their money.  What do app makers know that you need to know?

6.  Music – the one piece of content that has been so devalued that it may not be able to become part of the paid music chain but it has one other option.  It will take guts, but it will work.

If you’ve been considering a subscription to Inside Music Media, this article today would be a great way to start.  As low as 27 cents a day gives access to this content and everything I have written in the past four years.

If you would like to read this story, have access to my entire archive (over 1,200 pieces) and get the next month of my writing included, click “read more” for your choices. 

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The Battle for the Dashboard

Five years from now researchers forecast Internet-enabled dashboards will grow to 210 million worldwide from 45 million at the end of this year.

The radio could become an endangered species by then.

This article reveals what manufacturers are doing behind the scenes to keep young consumers connected with their new age entertainment in the car and what the challenges and opportunities may be.

I’ll grade the challengers from A to F and provide useful context …

1.  Naming the number one in-car dashboard attraction even before that 5-year growth marker.

2.  The forgotten competitor that content providers don’t even have on their radar screens and no, it’s not a CD player.  It’s even more threatening and I give it a B for consumer desirability.

3.  The desirability of having iPods easily plugged into the entertainment system of the future.  What grade would you give iPod access with all those other choices?  My grade is – well, in the article.

4.  The issue of whether the coming cloud-style music lockers and monthly subscription services will be hot or not.

5.  What happens to radio with all this competition from new media and Internet connectivity?  It’s complicated and you’ll see why radio stations must make meaningful and in some cases radical changes to be an attraction in the car of the future. 

The clock is ticking – nothing in media is happening faster than the Internet-connected dashboard.

If you’ve been considering starting a subscription to Inside Music Media, today’s article makes it a great day to do it – as low as 27 cents a day to access this piece on the battle for the dashboard and everything else I have written.

If you would like to read this story, have access to my entire archive (over 1,200 pieces) and get the next month of my writing included, click “read more” for your choices. 

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Consumer Blunders to Avoid

I can name you at least 3 blunders that are flying in the face of consumers who want to patronize radio, the record industry and live concerts.

These industries are getting in their own way.

This article breaks it down …

RADIO BLUNDERS …

1.  What kind of music do listeners really want – even crave – that radio stations are leaving off their playlists.

2.  One strategic move above all else that can make a music radio station a big hit with their fans – not just P1s – and not just on the People Meter ratings.

3.  The thing even young people crave so much that they would turn on a radio to hear it.  Do you know what it is?

4.  What radio stations are missing that potential listeners want and can’t find on about 99% of today’s radio stations.

RECORDS BLUNDERS …

1.  It’s not the CD or the download that turns record buyers off.  It is this one thing.  Fix it and music starts selling again.

2.  A huge blunder traditional label execs are making when it comes to understanding the taste of the record buying public.  Label execs think they want this, when consumers actually want that! 

3.  A fatal mistake being made by the record industry has zero to do with the type of music they are recording and marketing and yet it is so major that if the labels could find the 3 new superstars in the next year, they would likely fail until they fix this.

CONCERT BLUNDERS …

1.  Fans will always go to see live concerts, right?  Read this and you’ll think twice. 

2.  Is there one thing that could become more attractive to the 80 million members of Gen Y than seeing their favorite music artists and bands live and in person?  I’ll name it.

3.  What does Charlie Sheen and today’s big music stars have in common.  Duh- it’s not winning.  It’s a major miscalculation about audiences that promises to backfire big time.   

If you’ve been reading these summaries for a while considering whether to subscribe, today is a good day to start.  A subscription that unlocks the full story is as low as 27 cents a day to access this story and everything I have written to date.  

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Stick a Fork in YouTube

Why are YouTube, Netflix, Blockbuster, Amazon and Hulu’s best days behind them?

Do you know?

They don’t, but this article is going to show media execs in radio, television, publishing and the music industry what one mistake not to make – not now, not ever. 

A preview …

1.  Why YouTube and others are finished growing if they continue to follow their newly adopted plans to be more than they are?

2.  The four elements that are mandatory for any media company at this point in time.  Don’t have one of them and you’re in big trouble.  

3.  What a radio station or record label could learn from Netflix’s decision to chase content.

4.  Discover what is more popular with consumers – traditional network television or online video.  And there is a surprising trend here.

5.  Critical important lessons for radio, television, the record business and publishing before they invest another penny in new media.  There are 5 of them – and now you’ll be able to get a leg up on competitors.

6.  In online/digital as well as old traditional media, you no longer can be all things to all people.  It comes down to two basic businesses – you’re either in one or the other.  Here they are.

Amazingly, YouTube is about to fall flat on its face – and we could be in the same boat except you are going to know media’s evolving new rules starting now.

It’s as low as 27 cents a day to access this story and everything I have written to date.   If you’ve been thinking about it, today’s article is a good way to start.

If you would like to read this story, have access to my entire archive (over 1,200 pieces) and get the next month of my writing included, click “read more” for your choices. 

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Why Mobile Music Streams Will Fail

Within the next six months, we will see a major change in how music is delivered to customers, stored on the Internet and played on the radio. 

The betting is on monthly streaming all-you-can-eat services.

But I’m not buying it.

For a leg up on what’s coming, today’s piece reveals …

1.  Why streaming music services will still fail – as they have for years – if they are what the music industry plans for consumers.

2.  The chances an import streamer from Europe will be like the Beatles and start a streaming music revolution here.

3.  How record labels and even broadcast companies are overlooking the most important way to start a music revolution.  But you’ll know now because I will reveal it here.

4.  Live Nation, the concert and ticket company wants to buy part of Warner Music and shake things up.  Here’s what they are thinking.

5.  Radio’s big music mistake – a huge one – that is repairable with this fix.

6.  YouTube has become Top 40 with pictures and huge audiences.  Their next move?

7.  The answer that everyone is ignoring that could make the music business a new age money machine.  Not through traditional means like CDs, downloads and airplay but through this ingenious approach.

An early warning on big changes ahead for the music and radio industries starts here.

This is a good day to start a subscription and access this story and everything I have written to date for as low as 27 cents a day.

If you would like to read this story, have access to my entire archive (over 1,200 pieces) and get the next month of my writing included, click “read more” for your choices. 

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