(Claim a pre-registration discount at my upcoming Media Solutions Lab and reserve a seat for the January 27th event at The Phoenician in Scottsdale here).
How crazy is this?
The music industry is broken yet more music is being consumed than ever before in history. What’s that all about?
Well, if you’re in the business – radio, music or the rapidly growing mobile Internet field – you’ll want to take a no nonsense look at the 14 biggest problems killing the music industry right now and how to fix them – pronto.
If the record business continues its decline, what happens to the media businesses that rely on music?
This article proposes an actual fix for each one of the music industry’s problems. You’ll have to have an open mind reading it because most if not all of these fixes are not commonly thought of as solutions by the powers that run the majors.
But I’m betting you’ll put it all together.
Among the 14 issues we’ll discuss:
1. What to do about iTunes. The record industry can’t seem to live with it and can’t live without it. Now, here’s a workable solution.
2. The answer to the contentious music licensing problem that the labels need because they really don’t have another source of income growth but they are shooting their growth potential in the foot.
3. The one sure way to spike interest for consumers to own music.
4. Why streaming revenue was lost and what can be done to save the revenue stream.
5. How critical is music video to the music industry – online? You may be surprised.
6. The quick and effective road to concert pricing.
7. RIAA lawsuits – continue them or try something new. I’ve got something new for you.
8. Music royalties for radio. This issue had better be settled properly or else …
9. The one guaranteed way labels could get back into relevance and generate profits tomorrow if they would do this one thing.
10. One hot button that Gen Y cannot resist when it comes to music. You’ll own them.
11. The effect of record label mergers ahead this year. EMI is in trouble and if it “solves” its problems the way I think it will, EMI will actually create even more problems for the greater music industry.
12. The anti-record label. Ever hear of it? You may want to get acquainted with it now because it could be the replacement for traditional record labels as we know them.
13. The labels hate Apple. They need them. They have enabled them, but there is one thing the labels never thought of that can put the power back in their hands with regard to Apple. I’ll share.
14. iTunes pricing. With Steve Jobs ready to make a major announcement that could reshuffle the entire music industry, it’s time to get real about the pricing of digital music. Read this before Jobs backs the labels against the wall again.
If you would like to read this story, have access to my entire archive (over 1,100 pieces) and get the next month of my writing included, click “read more” for your choices.
Get the real story about 14 painful fixes for the music industry that could turn it around in the foreseeable future. If the labels don’t want to listen, you will because as long as music is a consumer obsession, there is a lot of work to do to understand the new rules.