I warned them.
Radio’s meager interactive efforts are not only not making them much money, but now even analysts say it is costing radio money when they do it.
• Why? What are stations doing wrong and why can’t they see it.
• Are you making this big mistake when doing interactive projects?
• How media buyers are now using radio’s own digital against their on-air radio and how to fix that problem.
• Radio’s 4 competitors in digital. You need to know them.
PLUS… 6 SOLUTIONS TO POINT YOU IN THE RIGHT DIRECTION.
How to better configure your digital projects.
Where on-air should fit in to optimize maximum revenue.
The latest on whether and how to co-brand radio with digital.
The new meaning of apps for broadcasters.
Solutions like these you can’t get anywhere else.
That subscription you’ve been thinking about pays off today.
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