Spotify

1. Is Spotify the second coming of Pandora?  The radio killer?  Or another in a long line of all you can eat paid subscription services that is nothing to worry about?

2. Why everyone has it all wrong – Spotify is not the enemy radio has feared since the beginning of digital.  I’ll tell you what you should be afraid of – right here in this piece.

3.  What one thing Spotify is about to do that radio stations should steal – and I’m not talking about their programming.  Even better!

4.  Why Spotify and all the other monthly subscription music services have the same problem as FM radio but neither knows it.  You will.

5.  Radio’s defense against Spotify – four actionable steps – that can prevent making a huge blunder which is – doing nothing.

6.  PLUS … How to start your own local paid subscriber music service, run ads, collect fees, make money from the first day even with high music royalty charges.  I’ll even reveal the “sweet spot” price point.

Everyday I try to give my readers something that will give them the edge. 

What a great day to try it.

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Life Insurance for Music Radio

1.  How many years does music radio have left with digital music subscription services, Pandora, music lockers, iPods and all-access car entertainment centers on the way?

2.  Buy into this music radio life insurance plan I am about to outline, and you can buy more time against digital music competitors. Hell, you may even dodge the bullet if you act quickly and enough stations join you.

3.  The 5 strategies you must implement immediately that will save music radio’s bacon.  Here’s what you can do outlined and detailed here.

4.  The music mix that stacks up better to Pandora, Spotify and the other customizable radio competitors.

5.  Make this major adjustment to your music rotation and stand up to digital challengers.  Don’t be the only one not to know about this move.

6.  Throw out your liners and use this one magic word on-air today – before your competitor steals it and gets out ahead of you. 

7.  Here is a bold morning move that your competitors will never do and while they continue to erode, you’ll keep measuring up to customizable radio competitors.  And you won’t lose audience.  You’ll gain it.

8.  Big operators have the People Meter all wrong.  PPM helps kill music radio and give competitors the advantage until you take control of the People Meter not the other way around.  Here’s how to get the People Meter off your back once and for all.

Change is inevitable and no one is going to stop digital music competitors from siphoning off more and more radio listeners as the years go on.

But if I owned radio stations, I’d do this plan in a minute because music radio can fight back.  No need to concede.

If you’ve been thinking about joining us – the folks who sign up for these intelligence reports daily – you picked a great day to get started.

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Netflix

What the music industry could learn from Netflix … the price consumers are actually signaling to the labels’ that they are ready and willing to pay for music … the plan to eradicate music piracy and avoid pulling a Netflix.

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Secret CBS Plan to Crush Randy Michaels

CBS is playing hardball against Randy Michaels.

Their revenue from lucrative all-news formats in Chicago and New York are at risk if Randy Michaels’ news or news/talk FMs effectively compete.

Yesterday, CBS decided to simulcast all news WBBM-AM on one of its FM stations, but that is not enough to hold off Randy Michaels.

This will …

What CBS will likely do in New York where Michaels is ready to pounce … who has the advantage … a plan to counter Randy’s strategy to aim younger … how CBS will protect its ad rates … its interactive response to multimedia happy Merlin.

PLUS… Next for CBS after the simulcasting decision and Randy’s plan to paint CBS into a corner.

This is a reconnaissance report on the repercussions for radio.

If you’ve been thinking of subscribing, this is a good day.

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Found Money — Radio’s Blueprint to Steal Groupon Dollars

Here’s a way to stop Groupon from taking millions of dollars out of radio’s pocket in local markets.

It’s a new radio couponing blueprint you can plug in within a week and start increasing local coupon dollars exponentially from then on.

Add at least 10% to your local billing and up.  The difference between profit and loss.

This article will tell you all about it …

1.  How many advertisers to sell for a typical day.  You’ve got to get the right number or you’ll blow it.

2.  The format and even some sample language for running your coupon business.  Borrow this and you’re in business in 7 days.

3.  The two revenue options for very different kinds of coupon advertisers.  Groupon only has one!

4.  Where all this fits in with your normal spot load and promos – all the formatics you need to start making money in audio couponing.

5.  How to use the Internet, social networking and mobile apps to support on-air couponing instead of the other way around.

6.  Believe it or not, this strategy actually increases listening and is People Meter friendly.  Read it.  You’ll see how to make more money and get more listeners.

7. Some creative uses of non-prime time for finding new revenue.  I’ll give you an example and you run with it.

PLUS … everything else you need to start doing audio couponing within the next week.

Found money– this is your game plan.  You can brainstorm from it right now.

If you’ve been thinking about subscribing for a while, you’ll make it all back and more by starting with this one today.

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