Ask JD: “What Constitutes a Dream Promotion?”

This weekend, one member of our media network wants to know how to forge a better bond between the radio station, listener and advertiser keeping in mind today’s economy.

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If you haven’t subscribed yet and would like to access this story, let me tell you what you will get in this piece.

1. Four elements of a dream promotion (one of them is fantasy of the mind). Know all four before coming up with your next effort or you risk failure.

2. How should you adapt promotions to The People Meter?

3. 9 ready-to-go Dream Promotions. Only subscribers will see them so there is still time to beat your competitor to the air with one.

4. Low cost, no cost and advertiser friendly dream promotions.

5. One involves taking over the radio station.

6. Another will make your listeners beg you – I mean that – beg you to play more commercials. (Read and see why I am not kidding).

7. A dating promotion built around matching musical tastes – all the details.

8. Giveaway free jobs (I’ve done this one and it works).

All these and five more start here. 

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The One-Minute Song

There is new research available about just how short attention spans are becoming and these new findings beg the question – are we in the music and media business in touch with our consumers?

This morning, I’ve got some valuable information for the music industry, radio stations and new media about changes in audience attention spans along with a list of things you may want to do to meet their new expectations.

If you are a subscriber, thank you very much for joining our group and click through now to unlock the content.

If you haven’t subscribed yet and would like to access this story, let me tell you what you will get in this piece.

1. Latest information on a research study of 40 million unique video clips. Guess how fast it took 20% of those viewing these clips to abandon them? You’ll never guess. I was wrong when I tried. Really way off.

2. How a Bud Light Internet-only video lost double the average number of viewers but then with a stroke of magic hooked them for the next four minutes in a commercial that netted almost one million YouTube viewers. I’ll tell you what that stroke of magic is.

3. The antidote for short attention spans – there is one, and it’s probably something musicians, broadcasters and new media ventures are not now doing.

4. My prediction of why the One-Minute Song is coming soon and why in many discreet ways it is here now.

5. Strategies radio programmers can use to cooperate with anxious listeners who don’t want to listen to even an entire song all the way through.

6. Mistakes that are being made right now that are driving listeners away (I’ll lay it out and almost every radio station is doing it). But there is an easy fix.

7. I’ll link you to the study about understanding viewer abandonment trends – it’s downloadable for free. You’ll want this.

Understanding short attention spans just in time to make them work for you, starts here. 

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Why Apple Is Eying Spotify

Apple is up to something big again – and in any case – the impact on radio, records and the video business would be huge.

Apple, as I am about to share with you, has the record industry targeted for what could spell the end to record labels as we know them. Remarkably, Apple CEO Steve Jobs may hijack the rest of the record industry without label execs really understanding what he’s planning.

This morning, music industry interests, radio stations and new media startup companies will want to study this report on what Apple may be planning to do next.

If you are a subscriber, thank you for joining our group and click through now to unlock the content.

If you haven’t subscribed yet and would like to access this story, let me tell you what you will get in this piece.

1. Why Apple would negotiate with the popular streaming service Spotify that has yet to launch in the U.S. and has yet to prove its paid subscription model works in Europe.

2. What Apple’s end game is for streaming music. Is it -- to be in the streaming music business like Rhapsody or something entirely different? Okay, I’ll tell you – it is something entirely different – a masterstroke of business strategy that could impact traditional content producers for years to come.

3. How Apple’s potential plans could be as detrimental to the radio industry as filesharing has been to stations nationwide and the record industry. What radio’s best hedge against Apple’s plan?

4. My prediction of what Apple’s “Big Bang Theory” will be and how it could redefine everything from music to concert tickets. I’m putting in writing – no waffling.

Many of you know I’ve been fortunate to track Apple’s moves with a pretty good degree of accuracy. I think we have a beat on what’s going on with Apple, music, radio and streaming technology.

It starts here.

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The 6 Hottest Media Growth Businesses to Watch

We all know that traditional media has been declining.

Newspapers started to lose their reason for being long before the Internet.

Radio moved away from its local model to save money for its investment bank owners and that hasn’t worked out too good.

Television is feeling the pressure of YouTube and other video services like Hulu as some 40% of all network television viewing is now done on a computer. So much for all those HD TVs out there.

The record industry is hanging on to CD sales for the majority of its revenue even at a time when consumers have moved on.

The convergence of traditional media with new media never happened.

What has happened is the arrival of social networking and mobile devices that are critical to the way more and more of us – no matter what age – are gathering information and accessing entertainment.

This morning, I’d like you to consider what I have identified as 6 of the hottest media growth businesses to watch. You may be working in traditional media or may just be an interested entrepreneur or perhaps an enlightened radio owner, but I think you’ll want to know these.

I have been working on this to prepare for our discussion at my upcoming Media Solutions Lab in January and thought you’d like to see what the future looks like so I am sharing this with you this morning.

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If you haven’t subscribed yet and would like to access this story, let me tell you what you will get in this piece.

1. The hottest (and my favorite) new business startup idea for media types that is already being tried in some cities around the country. Hint: it is very local and if you like the concept, you’ll want to get there first.  I'll link you to a popular hyperlocal site.

2. A new type of broadcasting that doesn’t involve a tower or transmitter. Heck, it doesn’t even involve Internet streaming. And yes, you could do this for a minimum investment tomorrow.

3. A publishing and blogging platform that can make you money if – if you have expertise in a niche area of interest.

4. How radio can become a growth business again. This is what I would do if I owned a radio station in the era of new media.

5. A business built around social networking that every media exec could start if

6. The replacement for network and local television – yes, you can do it yourself and catch a popular trend away from traditional TV.

Can you get a taste for why I am so excited about these evolving media growth businesses?

Learn more about them, right here. 

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NAB Okays Radio Royalty Sellout

The NAB isn’t waiting for the elections to take place in a few weeks.

Not waiting to win a consensus of members.

CEO Gordon Smith, a former U.S. Senator and future lobbyist somewhere other than radio, has given the green light to complete a deal that would saddle radio stations with $100 million in new music taxes very soon.

In an arrogant and defiant mood, Smith will use his own NAB board as hostages to provide cover.

How serious is the threat this time and what are you not being told. I’ve prepared a thorough intelligence report for you this morning.

If you are a subscriber, thank you for joining our group and click through to unlock the content.

If you haven’t subscribed yet and would like to access this story, let me tell you what you will get in this piece.

1. The real odds that this much talked about performance royalty tax will become a reality for radio stations – and when.

2. NAB CEO Gordon Smith’s motive. Why sell out your members -- most of whom oppose this tax. You won’t believe why Smith is doing this.

3. What percentage of an average station’s bottom line will the new NAB Tax on Radio represent? And remember, the performance royalty tax on radio comes right off the bottom line.

4. The chances of the $100 million tax not going up -- with examples from other countries that have already given in to the music industry.

5. Why the radio tax is chump change to the music industry. The real goal of musicFIRST and why bringing radio to its knees is so important to them. What the music industry is really after.

The answers start here.

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