Radio’s iPad Wake-up Call

President Obama may not have attracted as much interest in his State of the Union speech as Steve Jobs did in his State of Innovation presentation yesterday.

Jobs delivered the new Apple tablet -- iPad -- with almost everything we expected and more.

And he's offering iPads for as low as $499 for the basic model starting in March with tweaked out models coming in April.

As you probably already know, the 9.7-inch LED screen delivers the web, videos, photos, 140,000 apps compatible with your other Apple devices and a book store. The new iPad may kill the Kindle which by comparison is black and white in more ways than&hellip

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The Apple Tabletǃ

Today, Steve Jobs will finally tell us what the much anticipated Apple tablet is all about.

A lesson for the advertising community: appreciate the value of silence.

Steve Jobs has gotten millions of dollars worth of free publicity from a product that consumers have imagined. Apple has had help from the media but not since the introduction of the iPhone have consumers been so spellbound.

I have seen some estimate that Jobs has already garnered $40 million worth of free publicity.

Wow!

Of course the radio industry should be taking this product introduction very seriously because what Apple does from now on&hellip

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Howard Stern on Clear Channel

You gotta love Howard Stern.

This guy is the shrewdest, smartest radio talent to come along ever! Now you may not like what he does on-the-air

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How to Rehire Radio People

For the past two years, the ranks of American radio stations have been reduced by thousands and thousands of people.

Consolidators who found that they could not repay the loans they took out to buy their stations had no other way to cut costs. After all, the biggest expense at a radio station is talent.

Of course, the biggest asset at a radio station is also talent.

So, consolidators like Clear Channel, Cumulus and Citadel devastated their local operations, invented
cheap ways to import networked, syndicated or voice tracked programming and while they were at it -- committed one more act of&hellip

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Clear Channelǃ

Wednesday, after I wrote about the Broadcasters

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