(Please accept my personal invitation to attend my upcoming Media Solutions Lab Thursday, January 27 in Scottsdale – info, hotels and a discount await you here).
When Bonneville becomes a seller, everyone is a seller.
But this deal has absolutely nothing to do with the sales and acquisition climate for radio stations. If other sellers think they are going to get what Bonneville got for their stations, they’ve got another thing coming.
What’s the real deal on the Hubbard purchase of 17 Bonneville stations in four markets?
Hubbard is not a radio consolidator – only has three stations in Minneapolis, but is a sizeable television operator.
In this article, you’ll learn all the details on this deal including my predictions and insights:
1. Why Hubbard didn’t buy all the Bonneville stations?
2. Will Hubbard acquire more radio properties?
3. How important was Bonneville’s digital platform to the deal. I’ve got accurate figures on how much Bonneville and the three existing Hubbard stations do in digital billing compared with their total revenue.
4. Will that lurker Lew Dickey be sniffing around for the remaining Bonneville stations that Hubbard did not buy? I’ve got a notion on what Dickey will do.
5. The one thing that makes the purchase of 17 Bonneville stations the smartest radio acquisition since Clear Channel bought Jacor and AMFM. It’s not what you think.
6. Did Hubbard overpay or did Bonneville sell at a discount?
This article tells the rest of the story behind the shocking headlines on the Hubbard/Bonneville acquisition and what chances this deal has in setting a precedent for the future buying and selling of devalued radio properties. It also sorts out the hype from the truth.
If you would like to read this story, have access to my entire archive (over 1,100 pieces) and get the next month of my writing included, click “read more” for your choices.
My Media Solutions Lab is Thursday, January 27th. Preview the program, search for hotels and get a pre-conference discount by clicking here.