$50 Million Cumulus Firing Spree

Cumulus is in the process of cutting $50 million in expenses by the end of the year or sooner  – a promise made to lenders who financed the Citadel acquisition.

Ten victims got fired in Dallas alone this week.  I’ve got the details you won’t read anywhere else.

Cumulus is telling employees one thing and then doing what they always do.

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1.  The 5-part plan to cut $50 million in expenses by the end of the year or sooner.

2.  The new market management setup Cumulus will be emulating from another consolidator.  The plan and who that consolidator is.

3.  I’ve got the line on whether any markets are exempt from the $50 million firing spree.

4.  What the heck is Mike McVay up to?  The onetime consultant is drinking the Kumulus Kool Aid but if you examine his recent public statements, you’ve figured out another piece of the puzzle.  I’ve got it for you right here.

5.  They’re going after Citadel employees only, right? 

6.  What Cumulus will do next after $50 million is cut from their expenses.

The answers begin here.

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Clear Channel’s iHurtRadio

Great concert in Vegas.

Bad strategic move.

1.  How the iHeartRadio promotion with all its expense failed to accomplish its goal.  Great contest, but the wrong one in ways that we can all learn from without spending a dime. 

2.  What’s with the Univision announcement that it is joining iHeartRadio.  All the trades went crazy with bulletins yesterday.  Here’s a bulletin:  iHeartRadio is an app. What’s radio got to do with it?

3.  The way to stack the deck against competitors who stray into the digital space while depriving their stations of resources.  If you’re a Clear Channel competitor, learn from the strategic mistakes that led a radio company to act like Pandora, an unprofitable startup.

4.  How does Clear Channel top the massive and expensive iHeartRadio promotion?  They are broadcasting it to the world and I’ve got it for you right here.

This article is about lessons learned from the new strategies Clear Channel is implementing that win the battle but lose the war.

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A Better Digital Strategy for Radio

Radio groups and stations are beginning to panic.

Buyers want digital content added to their radio buys and all most stations have to offer is non-traditional revenue (NTR).

NTR is not digital.

But this is – here are some important do’s and don’ts that, if adopted by radio stations, would put them in a position to start seeing a payoff in six months or less:

1.  The best source for new content that doesn’t also cannibalize a radio station.

2.  Daily deals – do them, don’t do them or re-do couponing.  Here’s a better option.

3.  Build around Facebook or Twitter or not?  Getting this spot on is critical to a successful digital strategy.

4.  How to set up a digital content arm along side of an existing radio station – how to run it and what you can get away with spending the first year.

5.  What’s more important – the digital dashboard or mobile devices. 

6.  The optimal way to monetize digital content.  It’s not commercials.  Not banner ads.  It’s this – with all the details on how to get the cash stream started.

PLUS … 13 SPECIFIC STRATEGIC STEPS TO A BETTER DIGITAL STRATEGY.

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Important Facebook Strategies

What you should be doing while Facebook keeps growing – half a billion people in the world were on Facebook one day last week. 

How to build local clubhouses for brands and personalities on Facebook.

With 40% of Internet users accessing social networking from mobile devices, this is the one thing you don’t want to be caught doing. 

And sit down for this – you won’t believe the demographic that is driving social networking growth.  Then, after you recover, a plan to target them. 

The immense amount of commerce that is being lost to Facebook that is getting away from traditional media. 

Plus, the emerging social media player that has tripled its growth in the past year alone.  You’ll never guess what the research is saying (I couldn’t), but we need to know.

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Randy’s Shocking Ratings

Now that everyone is trying to rush their AM brands to FM, this happens.

The first inkling of how the spoken word formats that resided almost exclusively on AM will work on FM.

This is a big stakes game but new intelligence is indicating that the strategy is not as simple as it looks and the outcome not guaranteed by any means.

1.  In light of the first ratings, will AM formats work on FM?

2.  Knowing what we now know, what will be the eventual fate of Merlin’s CBS news competitors in New York and Chicago.

3.  Who is likely to lose the most audience and who will gain – but wait, suddenly there is another competitor lurking.

4.  What now happens to all that top billing money on big AM branded stations? 

PLUS … Why this entire migration to FM is ill conceived and what you can gain from their mistakes.

You won’t read this anywhere else.

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