How to End Radio “Layoffs”

What would you think of a radio CEO who called a meeting of his or her employees to float this idea?

What if everyone took a pay cut to keep everyone else working?

No layoffs (the consolidation term for firing).

Stay with me here -- I know this sounds like sheer fantasy but I have a surprise for you.

The CEO acknowledges the importance of the traffic directors, secretaries, program directors, managers, sales executives and sales people -- stating that the company would just not operate right without everyone working at their jobs.

Bet you think this couldn't happen in radio, an industry troubled by a&hellip

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The Folly of Commercial Free

I am so damn proud of Philadelphia broadcasters and my mentor Jerry Lee who, if it were not for him, I would not be in radio today.

So, Mark Mays, Lew Dickey and Farid Suleman -- blame him!

Seriously, the latest reason I am proud of Philly radio people is because they are banding together to do some positive things that I think you should take a close look at.

Led by WBEB (B-101) owner and pioneer Jerry Lee they are going to use what's called facial coding to test radio commercials and hopefully make the medium more compelling to buyers. In fact, the participating Philly stations will use new technology to rate the&hellip

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The Folly of Commercial Free

I am so damn proud of Philadelphia broadcasters and my mentor Jerry Lee who, if it were not for him, I would not be in radio today.

So, Mark Mays, Lew Dickey and Farid Suleman -- blame him!

Seriously, the latest reason I am proud of Philly radio people is because they are banding together to do some positive things that I think you should take a close look at.

Led by WBEB (B-101) owner and pioneer Jerry Lee they are going to use what's called facial coding to test radio commercials and hopefully make the medium more compelling to buyers. In fact, the participating Philly stations will use new technology to rate the&hellip

Read More  FREE SAMPLES

Radio Thrilla in Philla: Lew and Me

I ran into Cumulus CEO Lew Dickey when I first arrived at the recent NAB Radio Show in Philadelphia -- dare I say this during a recession -- at the Four Seasons Hotel.

It turned into a knock-down, drag out fight -- The Thrilla in Philla.

Lew threw a left punch.

I counter punched.

He bloodied my face.

I broke his nose.

We wrestled each other to the marble floor.

Okay ... it may not actually be the Thriller in Manilla that Ali and Frazier fought -- it's just my programmer's imagination trying to live up to your expectations of the Thrilla in Philla on the eve of the NAB Radio Show.

What&hellip

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Radio Thrilla in Philla: Lew and Me

I ran into Cumulus CEO Lew Dickey when I first arrived at the recent NAB Radio Show in Philadelphia -- dare I say this during a recession -- at the Four Seasons Hotel.

It turned into a knock-down, drag out fight -- The Thrilla in Philla.

Lew threw a left punch.

I counter punched.

He bloodied my face.

I broke his nose.

We wrestled each other to the marble floor.

Okay ... it may not actually be the Thriller in Manilla that Ali and Frazier fought -- it's just my programmer's imagination trying to live up to your expectations of the Thrilla in Philla on the eve of the NAB Radio Show.

What&hellip

Read More  FREE SAMPLES