Digital Sales Panic

Station operators have been thrown into a panic.

On-air ad sales alone can no longer help owners meet their projections without digital and now everything is about to change.

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1.  What is waking radio executives up to digital – a business most do not understand or take seriously.

2.  How radio groups are cooking the books on digital sales even though most people can’t tell.

3.  The potential for an increased spend for digital in the next 12 months at top station groups.

4.  When is Non-Traditional Revenue (NTR) considered digital.

5.  The coming demand by owners that salespeople commit to a digital revenue goal every month.  Go inside a big CBS market and see what they are requiring their salespeople to do in addition to selling spots.

6.  The 3 killer digital business opportunities no station is currently doing that would easily sell themselves.

The answers start right here.

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Clear Channel Under Bob Pitchman

Now what.

Bob “Pitchman” Pittman became the new CEO of Clear Channel over the weekend and today consolidates his power over a company he joined only 10 months ago.

There will be big, significant changes ahead and I’m going to lay them out for you here.

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1.  What is likely to happen to John Hogan now in spite of all that flowery praise that is gushing from Pittman.

2.  The key changes Pittman will make to the radio group. 

3.  How Pittman will deal with the $18 billion in debt that Clear Channel owes and cannot repay.

4.  Pittman was also named CEO and board member for Clear Channel Outdoor.  It’s very revealing to the overall future of the radio division.  Here’s why.

5.  How much longer does Pittman have to decide whether to sell some Clear Channel stations. 

6.  With the Pittman appointment, Clear Channel now becomes dominant in the digital space, right?

7.  The one radio executive who Pittman is most likely to imitate as CEO of Clear Channel.  Know who this person is and you’ll see the future clearly.

8.  The outlook for Clear Channel managers, salespeople and talent.  Sit it out or get out.  And why Pittman’s past track record will tell you when to act this time.

The answers begin here.

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Randy Lays An Egg (And How to Fix It)

WWWN has less than 2,000 listeners at any given time – in 47th place overall with a 0.2 rating 25-54. 

How could something so bold turn out to sound so old.

Considering the rush lately for owners to move AM brands to FM the Michaels fizzle is worrisome.

I’ve got the fixes for Merlin’s Media’s all-news debacle right here – and it’s still not too late. 

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1.  There can only be one person in charge and at Merlin you have this.

2.  How Randy’s news operations in New York and Chicago actually sound older than its CBS competitors.  But here’s the fix.

3.  What’s wrong with the formatics?  They’re spending money like crazy but not paying attention to a handful of things that could ignite the stations. 

4.  Why the joke is on Merlin after tricking WBBM into simulcasting on FM, which makes ironically them even stronger.  I’ll pinpoint the ways.

5.  Why doing NPR on steroids would have worked better.  Not too late.

6.  The Doomsday scenario – what if all-news doesn’t work.  Then, what?

The answers begin here.

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Kindle Fire vs. iPad 3

The Amazon strategy is so fascinating because it not only gives great insights about their competitive direction, but the changes that will happen in the year ahead for content providers.

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1.  What two massive tablet competitors are about to do to your traditional media business.

2.  The time frame by which you must have a clear plan at the ready to exploit both of these tablets or be left behind.  And believe me, the next 12 months are critical.

3.  Finally, you can get radio on the new Kindle Fire.  Is Mary Beth Garber satisfied now or is there a clearer path for radio on tablets.

4.  How much longer can you get away with repurposing broadcast content on iPads and Kindles.  Just yesterday a major broadcast group chopped up its morning show video simulcast and tried to pass it off as digital content.  Good move now?

The answers begin here.

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Boardwalk Empire

HBO is doing a lot of things right these days that are applicable to radio, music, TV and Internet commerce. 

Are you watching HBO?  

Not just on cable or satellite but for strategic planning.

I’ve got three of the things HBO is doing so right that will inspire you to take another look at what you are planning in traditional and digital media.

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1.  The one thing that HBO and Apple have that Netflix and Microsoft do not have – and it’s going to make all the difference from now on.

2.  Why Boardwalk Empire reflects the three things that all media companies must have to compete in the next few years.  No, it’s not Paz de le Huerta.  But it’s hot nonetheless.

3.  Why HBO GO is so brilliant.  A different way to do mobile. Why we should all being doing HBO GO.

4.  The critical strategy that HBO is missing that would guarantee them an even bigger income stream.  Better yet, you don’t have to be HBO to deploy this strategy that I will share.

The answers begin here.

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