(Shown with Cheryl to my left and Mickey and Cassie Luckoff after our recent Media Solutions Lab in Scottsdale)
The long-awaited The Daily is out – a collaboration between News Corp mogul Rupert Murdoch and Apple’s Steve Jobs.
Lee Abrams, who developed an anchorless TV newscast called Newsfix for Tribune before his departure, agrees with me that there are a lot of good things about it, but some things are missing.
After all, The Daily costs 99 cents a week – a nice Applish number – that adds up to over $50 a year so it had better be good.
But I see the next year as a great time for radio people to get into the multimedia app business and in this piece I reveal …
1. Radio’s biggest advantage even over Rupert Murdoch and Steve Jobs just waiting to succeed. And, the fatal mistake I think radio companies will eventually make if and when they get into the app multimedia business.
2. In the app world, what is more important than your terrestrial radio station itself? Wait until you hear this.
3. If iPads don’t lend themselves to formats and hot clocks (and they definitely do not), then how will the content have to be presented? Picture this and you’ll get it.
4. App radio is really not radio but multimedia and it is a golden opportunity to create a rich flow of cash known as pay radio. Want to know how? Here is the best price point.
5. The perils of social networking in all of this. That’s right, consumers expect social networking but they are getting spooked big time by this one thing. Here’s a workaround.
6. Three important keys if you want to succeed in the app multimedia business either as a radio content provider or entrepreneur. You can post these three rules on the wall because if you’re missing even one of them, you won’t cut it in the digital content world that is evolving.
7. Ever wonder how you can do music radio on an iPad? Certainly not by making it a radio dial that simply offers your terrestrial stream to iPad users. What do you think of this cool way that even saves money on music royalties?
This is a forward-looking article about the prospects for radio content providers on the iPad platform and an honest look at the competition’s initial try at multimedia entertainment.
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