Cumulus Moving to Half Salary Compensation

Things are about to get worse for Cumulus employees as Lew Dickey and company are emboldened by getting away with the gutting of local radio.

Look at what’s next.

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1.  More employees on half salaries – but wait until you hear about how they are getting people to take such big pay cuts.

2.  Right now salespeople are also being put into a tough position.  If it hasn’t happened at a station near you, it very well could happen sooner rather than later.

3.  A radical new approach to radio sales is coming – that’s what I’m tracking and when I say radical I don’t mean business as usual.  Here are the details.

4. My prediction on where all of this is leading for Cumulus and their follower, Clear Channel when it comes to outsourcing.  You won’t believe what I think they will outsource next after programming.

5.  New evidence of an alarming increase in employee abuse that I define as firing someone when they have a serious health problem.  It happened again yesterday at Cumulus.  Beware.

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The Next Group Thinking About “Going Cumulus”

Another radio group (other than Clear Channel) is now thinking about adopting some of the non-local, bare bones cutbacks that Cumulus is implementing.

Thousands of jobs may eventually be at risk.

This is about the next likely group to “go Cumulus” – firings, cutbacks, non-local radio and all.

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1.  The almost unbelievable excuse this next group will likely use to “go Cumulus” by initiating major cutbacks and staff reductions.

2.  I’ll name the group that I think will “go Cumulus” next.  I won’t hold back or equivocate.

3.  The ways in which this company’s cutbacks and reductions will differ from Cumulus.

4.  Which companies are vulnerable to adopting Cumulus (and Clear Channel) tactics of “no one home” remote radio.  There are 5 I can name and if you work for one of them you’ll want to know who they are – now.

5.  The safest radio groups – least likely to “go Cumulus”.  I list 6 solid ones and one I’m not too sure about.

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Clear Channel’s Secret Plans for Q1

Okay, okay … we all know that Clear Channel is going fire more people in 2012.

But do you know how they are going to do it?

They do and after you read this piece, you will, too.

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1.  Whatever happened to those cuts President John Hogan asked larger market managers to make at the end of last year?

2.  Clear Channel has yet another secret plan to get around local radio – beyond syndication and voice tracking.  Here it is.

3.  Wait until you hear who Clear Channel is targeting next as “no longer needed”.

4.  More managers are said to be in the line of fire – here’s where.

5.  The four elements of Clear Channel’s secret plan to dump expenses.

6.  Just how massive Clear Channel cutbacks will be.

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Cumulus Axe Hangs Over DC

Cumulus unveils its next strategic move tomorrow starting with Washington, DC.

And it will become a template for other Cumulus stations.

Now they are looking to make strategic format changes and a new direction that is worth tracking because if they get away with it, even good operators will eventually follow suit.

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1.  Changes Cumulus is likely to make in DC in advance of the all-news CBS/WTOP battle – a template for similar moves elsewhere.

2.  What a Cumulus format hub is and how it affects the rest of the chain.

3.  The new Monday through Friday mentality that promises to save Cumulus lots of bucks. 

4.  The most endangered radio format in the Cumulus chain.  If you’re working in this format, here’s fair warning -- get those resumes ready.

5.  My prediction on local studios – unimaginable just a year ago but inevitable today.

6.  The next way Cumulus will reduce its workforce from here on out and starting when.

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Randy’s Plans for Merlin Without Sabo

Here’s what I’m hearing …

1.  What led to Sabo’s departure after only a few months of his Merlin all-news and who influenced Randy Michaels the most in making the decision.

2.  Sabo’s departure could cause an even bigger problem for Michaels and it’s not on the air.

3.  What happens to Merlin all-news formats in New York, Chicago and soon the one they are planning to launch in Philadelphia.  Plan B to beat CBS.

4.  Countdown to music.  How long before Michaels has to go back to something he knows – music radio.

5.  But what “Hail Mary” will Michaels try before he converts to music radio.

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If you would like to read this story, have access to my entire archive (1,400 pieces) and get daily email delivery, click “read more” for your choices. 

Join me at my February 9th Media Solutions Lab.  I have just added a segment on Apple innovation with specific concepts you can adopt to be more successful.

Radio people have told me this book is just what the doctor ordered in an industry that ties your hands and saps your confidence. “Out of Bad Comes Good – The Advantages of Disadvantages” – paperback or digital, under $9.99 here.

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