Just when consumers are demonstrating that they will pay for smartphone and tablet apps at a record pace, the question is why won’t they pay for music?
Music is the passion of the next generation.
Without music, an iPod is useless. Music soothes the mood and feeds the ADD. So why are consumers dead set against paying for the music they consume?
CD sales are down – who don’t know that.
But why have legal music downloads just about leveled off on sites like iTunes?
More importantly, with numerous paid subscription streaming music sites amping up for the big push to compete with Google and Apple cloud-based music lockers, why are they destined to fail?
None of this makes sense.
This article takes a look at the chances for these companies to succeed in the new world of paid streaming subscription music that is coming:
1. Spotify – once it gets the last major label to okay a royalty deal is that what it will take to become a growth industry in the U.S.?
2. Rhapsody has clawed back from subscriber losses but it has one big disadvantage it may not be able to overcome.
3. The prospect for Pandora once it has many more paid subscription music streaming competitors.
4. Google has launched its cloud-based music locker – how’s that going? Any indicator of the prospects for cloud-based subscription services?
5. Does Apple have the plan to get consumers to part with a monthly fee for unlimited cloud-based music? You may be surprised what they are up against.
6. What consumers want that it appears paid subscription cloud-based music streamers are not going to give them that spells doom for the genre.
7. The solution that record labels cannot bring themselves to adopt – I’ll give it to you in one line.
This article is just ahead of paid subscription cloud-based music services that will proliferate in the next few months and the chances for success.
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