Things are so bad in radio these days that even the “good” radio groups are getting desperate.
Nine broadcasters including the usual suspects like iHeart and Cumulus have petitioned the FCC to reverse its payola rules and allow record labels to pay for radio airplay without having to reveal it on-air – the current rule.
These “lyin’ nine” say the rule should be changed with a straight face “because it would result in listeners’ having access to more information in a more user-friendly and satisfying way.”
How is that for bullshit?
But all of this is going to backfire on them just you wait and see.
If you’re already a subscriber, thank you for joining our group. Just click through and unlock the content.
If you’ve been thinking about subscribing and would like to access this story, here is what you will get.
- Let’s get this out of the way – will the FCC abandon the payola ban or not?
- Will recording artists save the day by opposing its removal?
- From day one, how will the greedy record labels embrace their new-found ability to buy a song on the air if pay for play is allowed. You know they will screw it up like a wet dream.
- How the law of unintended consequences kicks in and screws just about every radio station.
- What’s a quicker more effective way for radio owners to increase revenue without trying to reverse the decades old payola ban.
- The radio competitor who is praying on hands and knees that radio gets what it wishes for – legalized payola – but for all the wrong reasons.
The answers begin here.
If you would like to read this story, see an option to gain access to my entire archive of 2,996 pieces and get daily email delivery, see your choices here …
When you see or hear news, report it here. $100 for the best tip of the month. $1,000 for the best tip of the year. You’re anonymous in my Witness Protection Program.
Talk to Jerry privately here.
Next Year’s Philly Conference Date -- April 6, 2016. Our attendees call it a “life changing” event. Explore.
Sign up to get these teasers every day for free here
About Inside Music Media: Read by more people than any other media newsletter of its kind. Contains no advertising. Is insightful, deadly honest, entertaining and informative. Accepts no corporate money. And is beholden only to subscribers.
- Entercom's Secret 2nd Traffic Business
- Entercom's War Against CBS Radio
- The Future of iHeart’s 850 Stations
- The Real Cumulus Financials
- Entercom -- $4 Stock by the End of the Year
- What's Holding Up Liberty's Takeover of iHeart
- Townsquare Adrift
- Entercom’s Real Problems
- Cumulus Lenders Blindsided
- $72 Million More in iHeart Bankruptcy Bonuses