Inside Music MediaJerry Del Colliano

Things are so bad in radio these days that even the “good” radio groups are getting desperate.

Nine broadcasters including the usual suspects like iHeart and Cumulus have petitioned the FCC to reverse its payola rules and allow record labels to pay for radio airplay without having to reveal it on-air – the current rule.

These “lyin’ nine” say the rule should be changed with a straight face “because it would result in listeners’ having access to more information in a more user-friendly and satisfying way.”

How is that for bullshit?

But all of this is going to backfire on them just you wait and see.

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1. Let’s get this out of the way – will the FCC abandon the payola ban or not?
2. Will recording artists save the day by opposing its removal?
3. From day one, how will the greedy record labels embrace their new-found ability to buy a song on the air if pay for play is allowed. You know they will screw it up like a wet dream.
4. How the law of unintended consequences kicks in and screws just about every radio station.
5. What’s a quicker more effective way for radio owners to increase revenue without trying to reverse the decades old payola ban.
6. The radio competitor who is praying on hands and knees that radio gets what it wishes for – legalized payola – but for all the wrong reasons.

The answers begin here.

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