The radio industry is all excited about a just-announced decision by Wal-Mart to sell "affordable" HD radios. Bruce Beasley quoted in Inside Radio said Tuesday, "Wal-Mart doesn't pick up on too many bad products to sell."
Unfortunately, HD radio is one of the not "too many".
HD's time has come and gone with the radio industry fighting forever on which system to adopt. HD might have been neat in the early 90's, for instance, when radio had no competition and MTV was the only minor distraction.
And, the price of an HD radio is too steep.
Nobody needs one because the content on the sub-channels is weak. The&hellip
Recent Posts
- Beasley Risks Screwing Their Lenders
- Kelli Turner Unleashed
- iHeart’s Digital Shell Game
- Beasley’s Unproven AI Sales Bet
- Saga Savings Warning
- Townsquare’s Digital Ceiling
- What My Gen Z Students Told Me About Radio
- Radio’s Programmatic Pricing Gamble
- Nielsen’s Shrinking-Market Squeeze
- Redeploying Radio Salespeople