Inside Music MediaJerry Del Colliano

Millennials have done it again.

They have pressured HBO to unbundle their outstanding content from cable and satellite and make it available directly to their digital devices.

If you think this is about television, you would be wrong.

It’s about the changing face of content delivery.

Some 95 million Millennials are telling you what they want.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

1. The future of radio that will work like Netflix – yes, the growth industry has been looking for.
2. What will happen to the current programming on-the-air? A ‘preview channel” that showcases free and paid digital content.
3. The most important changes content providers will have to make to remain competitive in a digital media world – one is about content, the other about commerce.
4. The replacement for talk radio that fits in nicely with the new digital delivery of content.
5. Ways to make a paywall earn revenue for you.

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