I just read that CBS has hired away a Google executive as its new CMO for the interactive division. The article, which appeared in Online Media Daily even went so far as to point to this as "another sign that CBS is serious about becoming a digital media powerhouse".
Oh really?
It seems to me like a bad case of -- let's call it -- Google eyes on the part of traditional media.
Google, the well-run interactive media giant, has taken on everyone and won -- so far at least. And where they came up short,&hellip
Recent Posts
- A New Frontrunner to Buy Cumulus
- Why iHeart Hasn’t Collapsed (Yet)
- Who’s Winning – Nielsen or Cumulus?
- The Unbeatable 18-34 Station
- The Equal Time Trap
- Radio as a Playlist
- The Disappearing Market Manager
- The Sudden Pivot to “Content First”
- The Company Cleaning iHeart’s Clock
- The End of Consolidation