Traditional television networks are beginning to discover the joys of streaming video preceded by a forced-view commercial. Disney CFO Tom Staggs has been quoted as saying that he's impressed with the online stats -- where viewers have to watch the ads. No fast-forwarding allowed. He says 87% of the viewers who downloaded ABC.com shows can even recall the sponsors name -- that is nearly double that of TV. Is this a love affair in the making? Yes and no. The networks have been fighting TiVo and DVRs to no avail. Now, if this is any indication, they may learn to love streaming and the revenue they can derive from its associated&hellip
Recent Posts
- How Creditors Pick Beasley Clean
- SiriusXM, iHeart Merger Talks Explained
- Cumulus’s New Ownership Alarm
- The Private Sale That Cratered Beasley
- The Station Liquidation Crisis
- Who Gets Beasley?
- The Disappearing Brand Manager
- iHeart’s Overlooked Profit Engine
- The CDs Weird Resurrection
- iHeart CEO Paid for Layoffs