ESPN’s “PodCenter”

ESPN is a phenomenal operation in many ways.

The company that made a franchise out of "Sports Center" -- not to mention many innovations in sports broadcasting -- is about to do it again in podcasting.

Those of you who read me every day know that I believe podcasting will replace radio for the next generation.

It cooperates with their attention spans -- or lack, thereof -- as well as their need to be in control of starting, stopping, time-delaying or deleting their programming.

What ESPN did was to shift its KSPN, Los Angeles afternoon personality Dave Dameshek from on-air to
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