Early Discount Ending for Philly Conference

I want to thank all of you early birds who have already reserved a seat for my upcoming sixth annual Media Solutions Seminar March 18th.

And thanks to those of you who are also sending groups of attendees.

Just one last shout out that the early incentives are about to end so if you’ve been thinking about attending, you’ll want to act now.

This conference is especially important because it focuses on the two most critical issues our industry faces:

  • How to do great radio when competitors are cheapening the brand
  • Unlocking better digital solutions that create an additional revenue stream

That’s why I have created 7 modules of curriculum for the one-day teaching event.

  1. Specific ways to balance the need for numerous commercials with good principles of radio programming and to disrupt the way we do radio before our digital competitors do it.
  2. Methods to master digital as a second stream of revenue alongside broadcasting.       Things like replacing your website with something better, eliminating podcasts and make money with storytelling and a cost-effective easy way to put your brand on every smartphone in your market without having to stream your station – just to mention a few.
  3. The nuts and bolts of starting your stations own social media network independent of Facebook, Twitter and the next flash in the pan. From there, how to grow your fan base.
  4. A well-defined strategy to change the sound and on-air approach of your radio station for the digital age one at a coordinate time. You won’t want this to get in the hands of a competitor, for sure.
  5. What you need to know about starting your own radio station video business – one that will be unlike anything you have ever seen, will not need salespeople to unlock the revenue potential and that will more than make up for any on-air advertising shortfalls you may run into this year. I’ll show you video examples and reveal winning game plans. And it can all be recorded economically and professionally on an iPhone 6!
  6. From my work as a USC professor in the area of generational media: the critical Millennial checklist. The latest updated research about what the next generation must have in order to listen to radio in the digital age. This is what I use as my business bible and after all, I started a subscription pay site that nobody said would work on the Internet.  Thousands of subscribers later, I can thank following this all-important Millennial checklist. What they want from you. On-air content you are not giving them that they would love.  A never before aired “contest” that would enthrall them and breed loyalty.
  7. The best ways to deal with short-attention spans – so short, that most music listeners under the age of 35 now do not listen all the way through any song. Since music radio formats are based on the assumption that if they play the right songs, audiences will listen – this changes everything. Advances in the way we present music. Desired ways to introduce more music discovery.

I will be making lots of time questions, answers and plenty of audience interaction.

This event will not be available by stream or video – only live and in person.

You’re the best!

Thank you!

Reserve a seat

Inquire about group rates

For nearby hotel information or questions, contact Cheryl @ cldel@earthlink.net or call (480) 998-9898.

Breakfast, lunch and all breaks included. Starting time: 8am. Ends 4pm.