Inside Music MediaJerry Del Colliano

Rumor has it that Apple is on the verge of removing the digital rights protection from its iTunes Music Store products.

That will be a remarkable achievement should it happen -- even for Steve Jobs who more than a year ago tried to publicly bully the labels into letting him sell their songs without digital rights management.

You may remember that Jobs went public with a letter that the time had come to loosen up the reins on music protection. The labels responded by saying, you loosen up on Fairplay first. Fairplay is Apple's proprietary rights management system.

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