Context-Linked TV Ads: No More Bathroom Breaks

The Wall Street Journal has a great piece (9/9/06) on a new trend in Japan where TV ads are becoming part of the show (subscribe to the online Journal, it's got one of the best media sections). A big agency and large TV network have teamed up for this latest way to trick viewers into postponing the potty, relieving them from the TiVo and other tools of avoidance viewers have developed. The ads and mixed with content. And according to the article (WSJ doesn't allow links). You can't not pay attention because valuable parts of the plot are revealed while products are being featured. As reporter Amy Chozick writes it, "...In one scene,&hellip