Inside Music MediaJerry Del Colliano

Google could be the next Clear Channel.

It is planning a massive assault on what is presently known as radio sales. If Google succeeds, it could become the next evil empire -- the term some journalist have used to describe some consolidators. Google not only wants to make it possible for anyone to buy radio ads online, it wants to go after radio's big advertisers thus the hiring away of top radio salespeople that is going on right now. Radio groups might be willing to let this mega-giant -- shall we call it ClearGoogle -- sell off unused inventory, but will they let Google turn their stations into a click and bid system open&hellip