The Less Is More people have done it again.
The latest twist from Albert Einstein Hogan is: advertisers making less, get to pay Clear Channel more.
Here's what one of my Clear Channel Repeater Reporters said in a recent email:
"Don't know if you know this but - CC raised spot rates in THIS economy - it was mandatory. Now, I am well aware this company was the cause of eroding spot rates all over the country (and why smaller companies hated us so much - they had to do the same to compete), but I'd like to know when they're going to stop treating every group/market in a one-size-fits-all way".
Well, I can&hellip
Recent Posts
- The Erosion of Radio’s Digital
- The Unintended Consequences of the CBS Radio News Shutdown
- The Major Market Selloff
- Salem’s $31 Million “Inside Job”
- The Disconnected Dashboard
- Is Saga’s Turnaround Working?
- Beasley’s Hall Pass
- iHeart’s Q1 Growth Masks Profitability Decay
- Townsquare’s Deceiving Earnings Report
- Radio's New Global Capital Play