Inside Music MediaJerry Del Colliano

Google CEO Eric Schmidt has been talking publicly a lot lately, but no comment he has made is more significant than Schmidt's prediction that our mobile phones should be free. And he has a plan. Sell advertising -- which happens to be a Google speciality. Schmidt told a group at Stanford recently that mobile phones may never be entirely free even with advertising subsidies citing that newspapers still charge readers and they carry advertising. Nonetheless, the wall-to-wall world of advertising now has another potential frontier. This makes me question why very little is said about the effectiveness of advertising rather than the mere&hellip