CBS Radio IPO Surprise

Did you see the BIA/Kelsey report entitled “CBS Radio As It Approaches IPO”?

Where they attribute the CBS Radio cluster in New York City as being worth a half billion dollars and that CBS with 35% of the market share and iHeartMedia with about 32% in just that one city.

New York means 15.1% to the company’s total revenue.

The fact is that the reason CBS is doing an IPO in the first place is because they cannot find a buyer for the radio division.

I’m getting a creepy feeling that CBS has something startling under its sleeve.

Something so out of the ordinary that the radio industry will be left in shock and upended.

  • A consortium of buyers, but how does this work?
  • And they can cherry pick what they want
  • Buyers can play to their strengths and in effect buy cash flow
  • Don’t even count iHeart out
  • Or owners of TV stations to trade
  • Makes the IPO a fail-safe

Read the full article now.

Report news tips in our Witness Protection Program here.

Talk to me privately here.

Free Samples of our work

See a complete list of my previous stories here

Save the date April 5 for Radio Solutions 2017 – Make money, increase audience. Details and 50% off registration here.