“Big Boy” Dirty Tricks – iHeart Taking Them On the Road

You ain’t seen nothin’ yet.

An LA judge approved of Big Boy violating his employment contract with Emmis’ Power 106 and now NoHeart’s Marc Chase is all full of himself.

Big Boy starts on the air Monday but that’s not the big story on Action News.

Wait until you see these dirty tricks on the way in other markets now that iHeart has been vindicated by Judge Shorty Long.

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  1. Now that he has his morning man, how Marc Chase will try to win for the first time pitting Real 92.3 against longtime dominant Power 106.
  2. Emmis just pulled this brilliant strategic move that Chase and his iHeart cohorts didn’t catch – it’s major.
  3. The bad news is that iHeart is coming after your dominant station in their other markets using dirty tricks and scare tactics.
  4. The good news is that the last two attacks like this against big competitors have failed. Here they are, learn from them.
  5. Would Emmis take Big Boy back if the court permanently decides that he breached his contract thus throwing Real 92.3 into turmoil that they probably deserve? The Emmis response.

The answers start here.

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