Inside Music MediaJerry Del Colliano

Traditional media seems to fear the next generation and its Internet, mobile devices and social networks. I don't know why. In our fierce competition for audiences and dollars we often forget that media creates more media. There's some recent evidence to make my point, but it won't be the last corroboration. CBS of late has been diving into YouTube content like a true convert. "CSI". Lettterman. "Survivor" to name a few of their shows. MediaPost reports CBS has placed more than 300 clips on YouTube. You'd expect the views to be high, but some never expected ratings to go up. Letterman's audience is up 5%. Even "The Late Late&hellip