Bartered Cash Infusions Killing Local Ad Spending

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get …

  • How the 3 radio groups are ruining rates for everyone else including themselves by trading for cash infusions while mortgaging the future.
  • The radio groups that still have rate integrity left but are fighting an uphill battle.
  • How it’s possible that perfectly good radio markets are making 17% LESS revenue, being forced to run 13½% more spots even while attracting 4% more radio advertisers. 
  • I’ll tell you about a nice size market that was doing $2.5 million with topnotch advertisers just 3 years ago that is doing only $340,000 today.
  • The sham being used by buying services and agencies who are playing desperate radio stations for fools – does the client even know? 

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