Inside Music MediaJerry Del Colliano

There's a Coleman Research study being touted to the radio industry currently that "on average, radio holds onto more that 92% of its lead-in audience during commercial breaks." Arbitron took out a full page ad in my favorite radio publication, Inside Radio and other trades "on behalf of the radio industry." Jon Coleman is an excellent researcher who has been studying radio for a long time. I mention this because if radio executives really believe this stat, they are indeed misguided and incapable of making sound decisions about the tough competition that has already stopped this growth industry dead in its tracks. Anyone alive and&hellip