Inside Music MediaJerry Del Colliano

One reason radio has fallen on hard times is because the CEOs who run it don't understand the next generation and can't see trends that they need to consider in forging forward.

Many of you read this space every day to take a look at what is happening on a sociological basis before you make decisions -- either for your stations and/or businesses and your careers.

Here are a few trends to watch:I believe that there will be no distinction between radio, TV and print in the future.

It's happening now with the next generation. They click when they want to read. Click when they want to hear. Click when they want to&hellip