There are signs that Entercom is fighting a losing battle to keep the radio group afloat.
No one cuts more operating costs per station than Entercom and even that looks like it will not turn out to be enough.
In better times, they would likely have years to turn the company’s finances around – now that time frame has been revised.
Entercom doesn’t have a Liberty Media waiting in the wings with which to merge like iHeart does– the second biggest radio group will have to do it as essentially a pureplay radio company in spite of all their hype about live events and podcasting.
Behind the scenes Entercom has made moves to keep the wolf away from the door and now we know the price they are paying for them.
Entercom is a public company that values its privacy but unless the coronavirus magically disappears, it will have to downsize everything and do things it has vowed not to do.