Liberty’s iHeart Takeover

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            Cumulus Asset Sales

            Entercom Adopts Cumulus Policies

            Cumulus Future Plans

            Entercom Commission Rate Cut

            iHeart, Cumulus Market Manager Peril

Plus every article for the past year and 3,989 in our archive like these (scroll thru/latest first)

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Cumulus Asset Sales

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Become a NEW Subscriber and begin with Cumulus Asset Sales here. 

And read these full articles …

            Entercom Adopts Cumulus Policies

            Cumulus Future Plans

            Entercom Commission Rate Cut

            iHeart, Cumulus Market Manager Peril

            Entercom Name Change

Plus every article for the past year and 3,988 in our archive like these (scroll thru/latest first)

For 27 cents a day, join the thousands of members who read Inside Music Media -- insightful, deadly honest and informative.

Read some recent FREE SAMPLES here.

Talk to Jerry privately here

Report news backed by my Witness Protection Program here. 

Inside Music Media contains no advertising.  Accepts no corporate money or consideration.  And is beholden only to subscribers who appreciate it so much that they pay for it.  Thank you.

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Entercom Adopts Cumulus Policies

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Become a NEW Subscriber and begin with Entercom Adopts Cumulus Policies here. 

And read these full articles …

            Cumulus Future Plans

            Entercom Commission Rate Cut

            iHeart, Cumulus Market Manager Peril

            Entercom Name Change

            Breakup of Alpha Media

Plus every article for the past year and 3,987 in our archive like these (scroll thru/latest first)

For 27 cents a day, join the thousands of members who read Inside Music Media-- insightful, deadly honest and informative.

Read some recent FREE SAMPLES here.

Talk to Jerry privately here

Report news backed by my Witness Protection Program here. 

Inside Music Media contains no advertising.  Accepts no corporate money or consideration.  And is beholden only to subscribers who appreciate it so much that they pay for it.  Thank you.

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Cumulus Future Plans Leaked

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  1. Future RIFs – Berner has repeatedly denied saving money through personnel reductions but now we know how much she actually saved – one time or ongoing?
  2. Selling assets – Is Berner ready to start selling off stations to keep Cumulus afloat?
  3. Money to fix and maintain stations – how Cumulus is planning to handle that going forward.   
  4. DC land sale – Something’s up with the troubled $75 million sale of land near Bethesda that keeps getting delayed.
  5. Podcasting to offset declining local radio?  Wait until you see their plans.
  6. Digital – The surprising approach to a category that Cumulus is betting its future on. 

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Entercom to Slash Commissions

David Field loves the iHeart system of cutting commissions for top sales people.

And, yes, that’s what it has come down to.

Entercom badly needs to get revenue back up after its disastrous merger with CBS Radio and yet what he’s beginning to do is likely to have the opposite effect.

If you want to see what poor morale gets your sales department, look no further than Cumulus that lost many of its best sellers when the company sapped them from selling with corporate red tape and unnecessary procedures.

This trick that Field is going to pull – you’ll see the details in a moment – is his dream compensation strategy because iHeart does it and anything iHeart does, Field seems to want to do.

And second, because he will make more money and the sellers will make less.

Field is not a warm and fuzzy guy.  He doesn’t connect with employees because he makes all the money and they get nickel and dimed to death.

This plan being installed at some Entercom stations right now is the future for the entire merged company as well as dangerous temptation for other groups to follow.

Read the full article here

Newstips

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