AT&T/Time Warner

Don’t believe the hype.

The AT&T purchase of Time Warner for $85.4 billion is a fantasy.

A fantasy of old white men who don’t understand the Millennial world and think delivery systems solve their future problems.

So, outside of Game of Thrones, how many Millennials use a paid subscription to access the show?

Or how many share a friend or parent’s HBO subscription?

Is it that Millennials will want to see the 60-year old HBO star Bill Maher on new delivery systems or that somehow CNN’s Clinton News Network would appeal to a socialist generation that wants everyone to get a fair shake, something they won’t get on CNN.

The last innovation at CNN was created by Ted Turner when he invented 24-hour cable news and think about it, that’s true.

Watching AT&T spend their shareholders’ money can be very instructive to radio, an industry that stopped innovating over 20 years ago.

Remember?

Consolidation was going to give listeners more choices.

WRONG.

Consolidation was going to make radio a more attractive advertising vehicle.

WRONG.

I’m sounding like Donald Trump with that “wrong” comment, but you get the idea.

Consolidation, which is now officially underway in the television, media and phone business, has already proven what it can do to radio and records.

Choose “READ MORE” (below) for …

  • Look at the AT&T/Time Warner merger – any way this thing works?
  • If so, shouldn’t radio be watching very closely?
  • How Amazon is killing what’s left of the record business.
  • What is likely to happen to HBO now.
  • How about CNN under AT&T.
  • Why independent radio broadcasters have all the advantages over their consolidators and don’t even know it – what they should be doing.
  • How do you raise rates when your industry consolidates and is dominated by huge companies like iHeart – here you go.
  • The secret to attracting 18-34 Millennials and it is not coming up with new delivery systems like AT&T thinks it can do in TV.

Read the full article now.

Start a subscription here

Report news confidentially here

Talk to Jerry privately here.

Free samples of my stories here, list of previous stories here

Reserve the date for my Radio Solutions Conference – here. 

Read More  FREE SAMPLES

How Radio is Cooking the Books

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get …

  • The latest crooked tactic to make it appear their financials are up to expectations when they’re falling short – and it’s all legal, kind of.
  • How they come up with money at the end of each quarter even when they don’t have it.
  • How radio groups are creating “phantom billing” – billing that is not really there and it’s happening increasingly.
  • Sleazy consolidators’ dishonest solutions to declining spot revenue.
  • How groups like iHeart, Entercom and Clownsquare are pivoting from declining ad revenue to event marketing.
  • How they’re lying about digital revenue.
  • A list of 7 ways radio groups are cooking the books and it’s not pretty.

Read the full article now.

Start a subscription here or Cheryl Del Colliano will help you here.

Report news confidentially in my Witness Protection Program here.

Talk to Jerry privately here.

Free samples of my stories here and a list of my previous stories here

Reserve the date for my Radio Solutions Conference – here. Preview topics.

Read More  FREE SAMPLES

Bartered Cash Infusions Killing Local Ad Spending

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get …

  • How the 3 radio groups are ruining rates for everyone else including themselves by trading for cash infusions while mortgaging the future.
  • The radio groups that still have rate integrity left but are fighting an uphill battle.
  • How it’s possible that perfectly good radio markets are making 17% LESS revenue, being forced to run 13½% more spots even while attracting 4% more radio advertisers. 
  • I’ll tell you about a nice size market that was doing $2.5 million with topnotch advertisers just 3 years ago that is doing only $340,000 today.
  • The sham being used by buying services and agencies who are playing desperate radio stations for fools – does the client even know? 

Read the full article now.

Report news confidentially in my Witness Protection Program here

Talk to Jerry privately here.

Free samples of my stories here and a list of my previous stories here

Reserve the date for my Radio Solutions Conference –here.  Preview topics.

Read More  FREE SAMPLES

EXPOSED: $100 Million CBS Radio Losses On a $2 Million Quick Revenue Deal

CBS Radio quarterly revenue was short $2 million and what they did to get the money by the deadline turned into a whopping $100 million loss just to dress up their Miller Kaplan’s.

They chose to compromise their rates and revenue growth by taking deals that are so bad – well, you don’t even know how bad they are.

You’ve no doubt heard rumors about the barter house known as ICON International.

Today you’ll find out. 

Now it can be known thanks to sources close to the situation who are now in our Witness Protection Program.

This story has been rumored but is so bizarre that it best illustrates that the battle for the future of radio is not being lost to digital, but to greedy bastards pulling stunts like this.

  1. How CBS screwed itself out of $100 million in advertising desperate to dress up Miller Kaplan’s for just one quarter.
  2. The huge mistake CBS made that caused paying advertisers to stop paying for CBS ads.
  3. And we’re not kidding, the losses were around $100 million on a $2 million quick revenue deal. 
  4. Why CBS Market Managers and Directors of Sales were pulling their hair out.
  5. Who was responsible for this failed revenue scheme.
  6. The tale of 200 10-second ads that cost a whopping $10,000 a piece!

Read the full article now.

Today’s CBS story is one of the many that comes from newstipsters who can share information in our Witness Protection Program that protects their identity and confidentiality.  Share news, memos and emails here

Try before you buy -- 5 FREE SAMPLES of what we mean when we say deadly honest and entertaining here.  Scroll through a list of my previous stories here

Talk to Jerry privately here.

All new topics for the 2017 Radio Solutions Conference.  For a limited time plan ahead and get the best rates for individuals, groups or your entire management team.  Make money.  Build audience.  Participate in success.  More info here.

Read More  FREE SAMPLES

7 Bold Radio Predictions

When you have virtually no Millennials hooked on radio.

And advertisers would rather buy digital – whatever that means.

And the major groups are finding new ways every day to cut their rates lower than competitors.

You’ve got a situation.

  1. The Thing Nobody Can See That Will Threaten Radio Revenue
  2. How Real Ad Money Will Be Kept Off the Radio – It’s Already Starting
  3. Something Worse Than Programmatic Buying Will Loom Large
  4. The Impact of Apple CarPlay, the Autonomous Car, the Connected Dashboard
  5. Morning Shows 4 Years Down the Road
  6. The New Owners from Hell Who Will Enter Radio
  7. How Radio Will Sound Targeting Millennials

Read the full article now.

We get our best stories from readers who know our Witness Protection Program protects their identity and confidentiality. In fact tomorrow, I am writing a story sent to me by a newstipster. Report news here.

I have updated a FREE SAMPLES that I selected that give you a taste of what deadly honest and entertaining means. Scroll through a list of my previous stories here

Talk to Jerry privately here.

And I’m working with groups now interested in having two, three, five or even their entire management team attending my upcoming Radio Solutions Conference. All new topics. Make money. Build audience. More info here.

Read More  FREE SAMPLES