Bartered Cash Infusions Killing Local Ad Spending

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get …

  • How the 3 radio groups are ruining rates for everyone else including themselves by trading for cash infusions while mortgaging the future.
  • The radio groups that still have rate integrity left but are fighting an uphill battle.
  • How it’s possible that perfectly good radio markets are making 17% LESS revenue, being forced to run 13½% more spots even while attracting 4% more radio advertisers. 
  • I’ll tell you about a nice size market that was doing $2.5 million with topnotch advertisers just 3 years ago that is doing only $340,000 today.
  • The sham being used by buying services and agencies who are playing desperate radio stations for fools – does the client even know? 

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EXPOSED: $100 Million CBS Radio Losses On a $2 Million Quick Revenue Deal

CBS Radio quarterly revenue was short $2 million and what they did to get the money by the deadline turned into a whopping $100 million loss just to dress up their Miller Kaplan’s.

They chose to compromise their rates and revenue growth by taking deals that are so bad – well, you don’t even know how bad they are.

You’ve no doubt heard rumors about the barter house known as ICON International.

Today you’ll find out. 

Now it can be known thanks to sources close to the situation who are now in our Witness Protection Program.

This story has been rumored but is so bizarre that it best illustrates that the battle for the future of radio is not being lost to digital, but to greedy bastards pulling stunts like this.

  1. How CBS screwed itself out of $100 million in advertising desperate to dress up Miller Kaplan’s for just one quarter.
  2. The huge mistake CBS made that caused paying advertisers to stop paying for CBS ads.
  3. And we’re not kidding, the losses were around $100 million on a $2 million quick revenue deal. 
  4. Why CBS Market Managers and Directors of Sales were pulling their hair out.
  5. Who was responsible for this failed revenue scheme.
  6. The tale of 200 10-second ads that cost a whopping $10,000 a piece!

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7 Bold Radio Predictions

When you have virtually no Millennials hooked on radio.

And advertisers would rather buy digital – whatever that means.

And the major groups are finding new ways every day to cut their rates lower than competitors.

You’ve got a situation.

  1. The Thing Nobody Can See That Will Threaten Radio Revenue
  2. How Real Ad Money Will Be Kept Off the Radio – It’s Already Starting
  3. Something Worse Than Programmatic Buying Will Loom Large
  4. The Impact of Apple CarPlay, the Autonomous Car, the Connected Dashboard
  5. Morning Shows 4 Years Down the Road
  6. The New Owners from Hell Who Will Enter Radio
  7. How Radio Will Sound Targeting Millennials

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The Uncertain Future of Emmis

INSIDE ….

More surprise moves coming …

This time it’s different …

Employees worry …

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Workplace Changes At Cumulus

  • Details on new eye-popping attrition rates you will not believe but they are true.
  • The skinny on sales turnover.
  • The latest on whether local clusters will get more control.
  • The fate of the sales software that replaced the hated Engage.
  • Status update on Cumulus non-competes.
  • Unresolved Dickey-prompted employee lawsuits – what’s going to happen to them.

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CBS Radio IPO Surprise

Did you see the BIA/Kelsey report entitled “CBS Radio As It Approaches IPO”?

Where they attribute the CBS Radio cluster in New York City as being worth a half billion dollars and that CBS with 35% of the market share and iHeartMedia with about 32% in just that one city.

New York means 15.1% to the company’s total revenue.

The fact is that the reason CBS is doing an IPO in the first place is because they cannot find a buyer for the radio division.

I’m getting a creepy feeling that CBS has something startling under its sleeve.

Something so out of the ordinary that the radio industry will be left in shock and upended.

  • A consortium of buyers, but how does this work?
  • And they can cherry pick what they want
  • Buyers can play to their strengths and in effect buy cash flow
  • Don’t even count iHeart out
  • Or owners of TV stations to trade
  • Makes the IPO a fail-safe

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The Beasley/Greater Media Conspiracy

Some strange things are going on at Beasley Broadcasting ahead of its take over of Greater Media.

Phantom firings

How BEASLEY is running GREATER MEDIA before they actually take over

Scary scenarios waiting to happen after closing

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