How Radio Can Compete With Twitter

INSIDE . . .

  1. Why radio isn’t doomed – it just refuses to innovate. Well, here are some ideas you’ll want to see before competitors do.
  2. The fatal mistake cable news is making – radio is making the same mistake.
  3. 5 ways to do Twitter on radio.
  4. And, monetize it at a higher rate than your highest published spot.
  5. How to produce Twitter News every half hour to rake in the audience and income.

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Another iHeart Default Is Coming

INSIDE . . .

  1. Not one but three creditors that would rather force iHeart into default than believe their promises.
  2. Why iHeart employees should be looking for other work or changing careers – the evidence mounts.
  3. What’s iHeart’s problem with IT and engineers?
  4. Why this is the absolute worst time to be dragged into default.
  5. Employees should know --- how iHeart is planning to collapse the company

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Counterprogramming Facebook’s New Morning Radio Show

INSIDE . . .

  • How to prevent Facebook from wrecking the dominance of your morning show – details.
  • What kind of content to focus on and not.
  • What’s the one thing that audiences must have from a radio show – no, it’s not traffic, transit or weather.
  • Should your Facebook killer be pieces of your radio morning show or not?
  • How to monetize it.
  • The biggest mistake to avoid or the entire feed dies from day one.
  • How to produce and distribute it.

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iHeart On Immediate Bankruptcy Alert

INSIDE . . .

  1. Why is iHeart flirting with legal danger during negotiations with 15 angry creditors looking to bring the company down if they don’t get made whole.
  2. Is Bob Pittman trying to deliberately bankrupt iHeart by not returning their investments he put in a shell company – the evidence.
  3. How a bad outcome in the next few days or weeks can trigger an instant bankruptcy.
  4. Who gets fired first and how it will happen.
  5. What about contracts, severance agreements and retirement commitments.
  6. Once and for all – would court ordered layoffs follow.

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SiriusXM In Big Trouble

INSIDE . . .

  1. How can a company that just posted an 11% quarterly revenue increase be in big trouble?
  2. Six things that ought to scare the living hell out of investors.
  3. The subscription price sham – who pays full price?
  4. The content wars going on behind the scenes that will affect the product.
  5. The key to Millennials that they must have but so far can’t figure out.

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