Two things we know.
People of both parties and all ages are more than fed up with politicians and government.
Young Bernie Sanders Millennials love socialism because capitalism and its student debt and partial employment opportunities was a poor introduction to it for their generation.
I heard someone say the other day that Donald Trump, as outrageous and offensive as he can be, is like chemotherapy.
He is blasting his toxic approach to the establishment and everything that the electorate would like to see blown up. They are obviously forgiving him for not being politically correct.
Trump is like radio used to be.
As soon as his ratings go down, he resets the programming.
Radio sadly has lost that ability.
The other day moments after he won a big victory in the South Carolina primary, he was testing that Marco Rubio was not a citizen to see if it would fly.
Yes, he throws shit on the wall to see if it sticks.
Donald Trump’s success is ironically because of conservative talk radio, which in its day put forward an epic political movement that was also good for our industry.
Not so much anymore.
But Rush Limbaugh created Donald Trump in a way along with the Tea Party, Fox News, Drudge and others.
All or nothing.
Conservative values or nothing.
Well, with 86 million Millennials 18-34 years old and embracing socialism, conservatism is on the decline as older people phase out and younger people take control.
Trump stuck it to Fox News – you don’t do that. But he did and won.
He’s attacking women and Muslims and Mexicans and on and on but in the process he is the dirty trick artist that some Power Pig radio programmers were.
No one likes radio even if they listen to it these days – it’s vanilla.
Radio has lost its purpose and there are no – like in zero – innovators willing to blow up bullshit and deliver the kind of service that new audiences would actually embrace.
That’s why I am doing my 7th annual media conference in Philadelphia, April 6th.
This is for people who want it straight and want to get it right.
Not willing to sit back and see radio take its final bow because the people who run the stations are afraid of innovating.
That would be easy and predictable.
Take a look at the solutions that will be offered at this event and see if it makes sense for you and your people to stop doing radio as usual and let us fire up the creative juices that could bring a major turnaround.
Outperforming a Slowing Revenue Trend
Learn how to compete against consolidators who are driving ad prices down in desperation to avoid bankruptcy by making it difficult for competitors to get paid what they are actually worth.
Getting Millennials To Listen
Discover the things that 18-34 year old Millennial listeners say they want from radio that they are not currently getting. Former Cox and CBS programmer Dan Mason joins us to help you begin a Millennial Radio Makeover that incorporates these needs.
Making Money From Digital
Learn why there isn’t a radio station in the country deriving significant ad revenue from their digital strategies and where exactly to focus limited resources to achieve a much better outcome.
Programming To Shorter Attention Spans
Learn how to rethink formats that are currently appealing to older audiences by adapting them to younger listeners who are distracted by mobile devices and social media.
Your New Competitor: User-Generated Content
Discover why younger money demos are now insisting on being their own “program director” which explains the popularity of YouTube and social media that allows them to be in charge. Once you know how to translate this need into radio programming, you’ll be riding the next wave.
Reinvigorating the Morning Show
Morning shows should deliver 50-60% of a radio stations total revenue but their chief appeal – personalities, news, traffic, weather – are no longer audience magnets. Learn how to pick up the pace of change for your most valuable asset – the one thing station’s must get right to succeed.
Repurposing 7pm to 5am
Voice tracking and syndication will not be enough to generate the extra revenue needed to stay on the road to success. Learn how these time periods are being used successfully to gain audience and revenue – sometimes in ways that are unorthodox.
Getting Around a Rigged Ratings System
Listen to researcher Richard Harker and talk show host Sean Hannity explain the study they did that discovered a majority of actual listening to Sean’s show was not credited by PPM. Engage them directly. Get answers to how to get around a rigged ratings system.
What To Do About Podcasting
Learn why podcasting may have a future as a radio format but not as a standalone business. Go beyond basic podcasting to pod-radio and explore all the details for making podcasting a radio station with all the revenue that would attract.
Finding New Revenue Streams
In a world where audiences click to buy apps (75% of which they never use) and access entertainment and information on-demand, radio now sees a model where paid subscriptions, product placement and other strategies are increasingly an option.
Changing the Way We Engage Audiences
Learn how radio can become more relevant to 86 million money demo listeners by sounding more Millennial. You’ll leave with a plan that will enable you to start teaching on-air talent to change the way they talk to their audience.
Eliminating Listeners’ Biggest Objections
Learn what to do to deal with the negatives of long commercial stop sets, repetitious music and morning shows that don’t do it for them any longer.
One day, April 6th at The Hub Conference Center in Philadelphia.
Not available on tape or by streaming.
Flexible format – you join the discussion.
Continued involvement – the learning and feedback don’t stop here, you can follow up when you return home to maximize what you’ve learned.
Jerry Del Colliano is your program leader – former radio, television talent, program director, author & publisher, speaker and professor at the University of Southern California now in his seventh year of presenting this annual executive media conference.
Consider the impact the Advanced Radio Management Program can have as you advance your career and lead your stations, media outlets or entrepreneurial company towards further success.
Inquire about group rates.