The 2016 New Radio Conference Topics

Reserve a seat at my April 6th New Radio Conference in Philadelphia to deal with these emerging issues:

  • How To Do a Millennial Radio Makeover to Reach More 18-34’s.
  • How To Make Your Station’s Budget in Just 6 Hours of Airtime Daily.
  • How To Better Monetize 7pm-5am.
  • What To Do About Podcasting.
  • How To Finally Make Money on Digital.
  • Commercials Even Young Millennials Cannot Resist.
  • How To Handle the Growing Trend of Gender Neutrality.
  • Why User-Generated Content is Radio’s Most Dangerous Competitor.
  • Dealing With Ever-Shortening Attention Spans.
  • How Radio Can Create Binge Content Like Netflix That Audiences Are Demanding.
  • Explore New Forms of Revenue Such as Subscriptions and Product Placement (“mentions”).
  • What To Do With 75 Million Baby Boomers.
  • The 3 On-Air Prizes That Will Make an Audience Addicted to Radio.
  • How Music Radio Can Compete With Free Streaming Music Services.
  • Learn How to Talk to Your Audience the Way You Tweet.
  • How To Finally Make Money on Digital
  • Getting Fair Credit For the Audience That Nielsen Is Missing (Richard Harker & Sean Hannity present a study about how much audience is being lost by ratings services and what to do about it).
  • What Real Millennial Listeners Want From Radio Stations (Former Cox & CBS programmer Dan Mason presents a long list of changes audiences demand).

I can’t wait to continue the conversation with you face to face.

Not available by streaming, audio or video.

Final days of pre-registration rates.

Reserve a Seat

Inquire about group rates

If you’d like to stay close to the Hub Conference Center and score the lowest possible room rates, shop nearby hotels here.

Read More  FREE SAMPLES

The Cumulus/Tom Schurr Blowup

  • Mary burning mad.
  • McVay’s sexist comments.
  • Lew returning?

Read the full article now.

Free samples of our work here.

Scroll through my previous stories list here.

Reserve April 6, 2016 so you can attend my next New Radio Conference here.

Report Newstips confidentially in our Witness Protection Program here.

Talk to Jerry privately here.

New trends impacting radio here.

Read More  FREE SAMPLES

John Tyler

Just like we have thick accents on the east coast, Texas has bigger accents to match or exceed them.

John Tyler, the founder of Satellite Music Network that he subsequently sold to ABC for many millions, had that big Texas drawl.

He started SMN in a garage so he was exactly the guy I wanted to pitch when I had a cockamamie idea for a new radio publication to run past him.

In the early 90’s I had been toying with the idea of taking my weekly trade publication Inside Radio daily.

But wait, that was before the Internet.

I had this idea to send out the daily radio news by fax machine but back then no one really used fax machines other than for junk and most of them used thermal paper that was stuffed into them in large rolls.

The printing was ugly and nothing about this seemed like a good idea for my publication that was getting $400 a year for subscriptions as a weekly newsletter if I just maintained the status quo.

We did a research project for some $30,000 that told us that, in fact, we would lose 85% of our paid subscribers if we tried to pull this stunt.

Tom Taylor, who worked as my editor at that time, returned to my office after the researcher ended his presentation and he said, “You’re going to do it anyway, aren’t you?”

Tom and my excellent President Steve Butler now at KYW in Philadelphia were doing dry runs just in case.

But the big hang up was that I couldn’t find an advertiser willing to commit to this concept.

Until I talked with the best entrepreneur I knew, John Tyler.

Previously, I must have pitched a hundred advertising prospects and most said no and some said they’d throw only a few hundred bucks at it – not enough to get started.

But John heard me out. Let me go through my pitch and when I ended he said in his Texas drawl, “I’ll take one every week for a $1,000 an ad”.

I almost passed out.

Then John added, “I want a three year contract”.

I’m flabbergasted at this point.

“And I want page one”.

Satellite Music Network provided enough revenue to pay for the distribution costs of faxing Inside Radio and set a standard for our ad rates – the ones John established for me. Without John, the idea could have never happened.

From then on when I went to pitch an advertiser on Inside Radio, they could argue all they wanted to about price but if they wanted to be in with SMN they had to pay what their competitor was paying or sit there and watch him succeed.

John, Marty Raab and Marianne Bellinger then pioneered a new kind of daily advertising that allowed SMN to “announce” new affiliates almost as fast as they got them as if we had invented the Internet of its time.

It was a great relationship, but when the three year contract was up, I called on John not knowing what he would do next and he said, “Jerry (and you should hear my name pronounced in thick Texas-ese), you need to start charging a premium for page one and he went on to tell me how before he added this.

“I’m going to pay the old price for another three years and I’m going to be on page one. But for the other four days a week, you’re going to charge everyone else a premium”.

John saw a vision of providing quality programming with live personalities in real time to markets where that was not feasible. He and SMN were a huge success because he made all the right decisions.

Finally, John sold SMN to ABC and in the period of time where they had John remain on to transition the company from quick think to corporate think, John hated every minute of it.

He left and was done with the corporate world.

As I am writing this I can think of a handful but not a lot of radio entrepreneurs who had the balls to shake things up and innovate.

John did it.

He showed me how to do it.

And as he rests in peace I can pay John Tyler the highest compliment.

A true radio entrepreneur the likes of which we could really use today.

Comment on this story for publication by scrolling down to “comment” or send your thoughts for my eyes only not for publication. I value your input, wisdom and opinions and respond to every email.

Reserve April 6, 2016 so you can attend my next New Radio Conference here.

Report Newstips confidentially in our Witness Protection Program here.

Talk to Jerry privately here.

Upgrade to an annual subscription anytime to save $20 and get full access to over 3,100 previous stories here.

Can I be of help to your company, see what we focus on here.

Thank you for telling your friends and associates about our original reporting in Inside Music Media. Tell them they can read 5 FREE SAMPLES here.

Read More  FREE SAMPLES

iHeart Management Shakeup — Phase 2

Read the full article now.

Free samples of our work here.

Scroll through my previous stories list here.

Reserve April 6, 2016 so you can attend my next New Radio Conference here. It’s about NOT having a zero growth year with new ways to make money and strong ideas to bolster on-air content.

Report Newstips confidentially in our Witness Protection Program here.

Talk to Jerry privately here.

I work with radio companies on trends like these here.

Read More  FREE SAMPLES

Revenue Lifeline For a Difficult Year Ahead

As much as 50% of the local radio spend is going to digital and digital isn’t even that great.

Indie agency AdLarge is now avoiding buying ads on any type of AM station.

Major groups are driving the ad rates down so low that the industry cannot even equal last year’s easy comps to break even.

And every one of the financial soothsayers is predicting an off or zero growth year for radio.

STOP.

STOP.

STOP.

I have to report this stuff but I don’t have to sit back and accept it and neither do you.

Let’s not just force positive talk, let’s do some positive things.

Ways to create meaningful revenue right now.

For example …

  • Do not spend money or a second of your time on podcasting. It is the enemy and detracts from radio listening. There is also no comparable way to monetize it.   A better idea, do podcasting on the air.      
  • Stream your on-air signal all you like, you’re not going to make any decent revenue from it. Shut down your station website, nobody will notice. Go into the video business which now, you can monetize it in all kinds of ways including product placement.
  • Make 60% of your revenue budget this year from only six hours of air-time. Which six hours matters as does what you do with it, but no sense spending in places that cannot contribute to the bottom line.
  • Monetize 7pm-5am – the time Nielsen says is not radio’s best listening times. In fact, I have seen just four hours in this time period explode into an entire new radio station.
  • If you’re not selling subscriptions to something, you’re leaving big money on the table. I know a little bit about the subscription model and can show you a number of ways your listeners will readily pay you a monthly fee (hey, they buy apps like crazy and only use 25% of them).
  • Do a Millennial Radio Makeover on your entire station.  Former Cox and CBS programmer Dan Mason has some great ideas he will share with you when we meet face to face at my April New Radio Conference. Listen to what young listeners want you to do over the air.
  • Reinvent the commercial. I did work at USC for some broadcasters focused on young listeners to see why they hate commercials and the answer was, they absolutely hate radio commercials except for the ones they don’t. Unfortunately radio does very very few of these. But master these and get a premium plus lots of renewals.
  • Raise rates.  WHAT?  You’re shaking your head?  Why?  Radio is too cheap. Do a Millennial Radio Makeover like we’re suggesting and then bite the bullet.  Radio cannot survive as a low cost leader so either step up or accept that you’re going down with your other fearful competitors.
  • Radio’s most dangerous competitor is user-generated content – period. Anyone who works with Millennials knows this. So, do you let these users eat you alive or get into the user-generated content business? You know what’s getting my vote.
  • Create binge content. Yes, Netflix type binge content. Radio can do this, too. In fact, there is precedent. There’s a way to do it and market it.

So I get that things are rough and that our big consolidators have finally given us their disease (the inability to preside over a growth industry), but reflect on the above and join me in Philadelphia, April 6th for one day that can make your year.

Reserve a Seat

Inquire about group rates

If you’d like to stay close to the Hub Conference Center, find nearby hotels here.

Read More  FREE SAMPLES

Local Advertisers Dropping Radio

Read the full article now.

Free samples of our work here.

Scroll through my previous stories list here.

Reserve April 6, 2016 so you can attend my next New Radio Conference here. It’s about NOT having a zero growth year with new ways to make money and strong ideas to bolster on-air content.

Report Newstips confidentially in our Witness Protection Program here.

Talk to Jerry privately here.

Work with Jerry on these radio trends here.

Read More  FREE SAMPLES

Cumulus Torturing Talent With Unreasonable Demands

INSIDE …

  • The latest insults to Cumulus air talent.
  • Examples of the kind of workweek that is coming soon to Cumulus employees.
  • In their own words, how bad things are getting.
  • Examples of how multi-tasking is going bat shit crazy at Cumulus.
  • Why employees are fast losing faith in the new CEO’s promise to change their losing culture.

Read the full article now.

Free samples of our work here.

Report Newstips confidentially in our Witness Protection Program here.

Succeeding in radio in a zero growth industry is what my upcoming New Radio Conference is all about. Check out these 7 ways to outperform zero growth. Then tell me does this look like a dying business to you -- here.

Scroll through my previous stories list here.

Jerry identifies 28 Emerging Trends Impacting Radio starting here.

Talk to Jerry privately here.

Read More  FREE SAMPLES